This list is based on a cool post on 6 Social Media Tools Every Business Should Use I put my own comments to the list, but I think the author offers very solid advice.
- RSS Feed Aggregator This allows you to do a couple of things: first you can find news around keywords in your niche. Do a Google Blog search and then and an RSS feed from that search into Google Reader. Ta da! You can stay on top of your niche. You can also create a feed based on searching for your own name. I think Chris Brogan refers to this as an ego search. And of course you can follow the blogs of other people in your niche and that’s always a good thing because they usually have cool things to say.
- Blog For blogs, I recommend WordPress always. Pound for pound, it’s the most robust tool out there and offers social media (Web 2.0) integration which is too compelling to pass up.
- Shared Bookmarks Here I would recommend DIGG or StumbleUpon. Delicious is a great service too but it lacks the ability to engage others and if we’re talking about social media here, engagement is the name of the game. If you’re just out there to generate linkbait, then you may go with other tools.
- ThoughtStream Aggregator I never thought of FriendFeed as a must-have for social media, but I’ve been changing my mind on this lately. FriendFeed creates a great one-stop-shopping experience for all of your media. Can’t beat that.
- Microblogging There are lots of microblogging sites out there. Mike Sansone sas Twitter. I say YEP. You can play with others, but if you’re not building a presence and ENGAGING others through Twitter, you don’t know Web 2.0.
- Shared Content Multimedia is where it’s at. Have a YouTube account. Buy a FlipVideo camera. It’s just that simple.