I reading this new post from Charles Heflin and laughed (in a good way, of course) when I saw his second suggestion.
Never let someone else tell you which networks to use
He is so right and I’ve been conversing with people about this subject all week.
When you’re engaging people through social media, you don’t need to worry about which social media site has the best SEO benefit. When you’re already connected to your current and future clients and referral sources, you’ve already been found.
People who are still spinning their wheels with SEO magic have already been bypassed by you.
That’s the beauty of social media. In the Web 2.0 world, you can engage people directly. Those who already understand the concept of social engagement and networking (something that’s been common in the real world since sometime around the beginning of creation), take to online social media naturally. Those who have been playing the Internet Marketing hustle (get traffic, capture name, make pressured offer, who cares who doesn’t want it) will probably be scratching their heads over it for some time to come.
What? I have to connect with people and if I insult them online they might not want to buy from me?
While that may seem obvious to some, I’ve already seen highly visible Internet Marketers make total a**es of themselves on Twitter by calling other people names over the current Presidential campaign. Hey, you can have your opinions–you should have the guts to have your opinions–and you should share them when appropriate too, but name calling?
Social media is going to take some getting used to for some people out there…