Comments on: Key social media strategies http://davesaunders.net/2008/10/key-social-media-strategies/ Harness the awesome power of your personal brand Fri, 05 Mar 2010 06:16:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave Saunders http://davesaunders.net/2008/10/key-social-media-strategies/comment-page-1/#comment-2598 Dave Saunders Mon, 13 Oct 2008 16:26:39 +0000 http://www.davesaunders.net/blog/?p=2121#comment-2598 Simon, many of your clients are in the "future" and that's true of everyone. This is why people have been networking since around the beginning of time. Using social media the ability to engage people directly is no different that walking across the room at a Toastmasters meeting, making eye contact and saying hello. In fact, when you focus on engagement SEO is secondary. SEO is certainly a useful pursuit, but my point is that it is not the only way to generate business online and it's easily proven (even just from the testimonials I've received through www.yoursocialbrand.com) that people with no SEO rankings have been able to engage and generate leads and business through social media. It's truly a different paradim from mere traffic generation. Simon, many of your clients are in the “future” and that’s true of everyone. This is why people have been networking since around the beginning of time. Using social media the ability to engage people directly is no different that walking across the room at a Toastmasters meeting, making eye contact and saying hello.

In fact, when you focus on engagement SEO is secondary. SEO is certainly a useful pursuit, but my point is that it is not the only way to generate business online and it’s easily proven (even just from the testimonials I’ve received through http://www.yoursocialbrand.com) that people with no SEO rankings have been able to engage and generate leads and business through social media. It’s truly a different paradim from mere traffic generation.

]]> By: Simon Abramovitch http://davesaunders.net/2008/10/key-social-media-strategies/comment-page-1/#comment-2596 Simon Abramovitch Sun, 12 Oct 2008 20:08:43 +0000 http://www.davesaunders.net/blog/?p=2121#comment-2596 "When you’re already connected to your current and future clients and referral sources, you’ve already been found." I'm not sure I'm already connected to all future clients, since they're... in the future. I would guess most people trying to attract business are trying to expand their client base in all directions. With this ambition, ignoring search engines isn't smart. Just because you can connect directly in social media doesn't mean thousands upon thousands of connections indirectly achieved are not worth grabbing at (and we're not talking random connections here; we're talking in response to a search query, which is, as far as internet traffic goes, very qualified). "SEO Magic"... Google is real, and so is its user base, and its algorithm. It's not random. Those who know the ways in which it's not help those real users reach real websites, where they can become real customers. Social media is directly relevant to this end. “When you’re already connected to your current and future clients and referral sources, you’ve already been found.”

I’m not sure I’m already connected to all future clients, since they’re… in the future. I would guess most people trying to attract business are trying to expand their client base in all directions. With this ambition, ignoring search engines isn’t smart. Just because you can connect directly in social media doesn’t mean thousands upon thousands of connections indirectly achieved are not worth grabbing at (and we’re not talking random connections here; we’re talking in response to a search query, which is, as far as internet traffic goes, very qualified).

“SEO Magic”… Google is real, and so is its user base, and its algorithm. It’s not random. Those who know the ways in which it’s not help those real users reach real websites, where they can become real customers. Social media is directly relevant to this end.

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