Archive for November 2008

WordPress 2.7 Beta…

I just installed the WordPress 2.7 beta. Unlike the fiasco I had with my WordPress 2.6 upgrade, this has been a pleasure so far. First, I managed the upgrade from a coffee shop in DC. It’s surprising the upload was as quick as it was considering how many people are actively using the network at…

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How to Establish Your Personal Brand

Here’s a secret that most people don’t tell you: you already have a personal brand. We all do. It’s what our mothers used to call “first impressions,” that lasting perception people have of you after just a brief meeting. You refine that personal brand every day even if you’re not trying: by how you look,…

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What is your question about social media?

Social media has come onto the scene very quickly and it’s left a lot of people scratching their heads. What good is Twitter? Why would a business want a Facebook page? What do I blog about? How do I get people to watch my videos? How do I measure the results of social media marketing?…

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What does your personal brand have in common with a can of Coke?

One of the biggest misconceptions I think people have about personal branding is that you don’t have a personal brand until you create it. Perhaps these people are way too into existentialism, but if you exist you already have a personal brand. That brand is reflected in every interaction you have with another person. Their…

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Social Media Marketing Hits Arlen, Texas on King of the Hill

I was watching King of the Hill on Hulu.com (what an awesome site) and was more than a little surprised that it ended up being about MySpace and the effect of social media marketing on brick and mortar businesses. Here’s a short clip of what’s going on. As the episode progresses, they also show just…

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