I was watching King of the Hill on Hulu.com (what an awesome site) and was more than a little surprised that it ended up being about MySpace and the effect of social media marketing on brick and mortar businesses.
Here’s a short clip of what’s going on.
As the episode progresses, they also show just how badly social media marketing can be screwed up. It serves as a great lesson on many levels.
Of course, this is art imitating life because I’m seeing this happen right here and now. Chiropractors and gaining and losing business over relationships created (or not created) through social media.
Restaurant owners are making connections to the community through yelp.com.
Right now, the country faces two interesting challenges.
We have to weather an economic storm where the flow of money has slowed.
We have a total change in marketing and networking that impacts any and all forms of business.
Those who try to ride out this storm with their head in the sand, will emerge to find a new way of doing things.
Social media even affects local business. It can have a good impact or a bad impact. If you own a brick and mortar business, it’s your decision.
I think that’s why I’ve been receiving great feedback over The Social Media Manifesto. People are recognizing the power of social media marketing which isn’t being addressed by the Internet Marketing gurus.
It’s the power of building relationships.
Professional networkers have known about this for a long time. That’s why you find them at the parties, and mixers. It’s not about pitching every person within 3 feet of you. It’s about living the attitude of enjoying the company of others and serving them.
Believe it or not, there are a lot of people NOT on the Inernet. I’ve met people who still think the Internet is a fad. These are the people still driving a multi-billion dollar a year Yellow Pages business.
How many of you have found the Yellow Pages are a great way to start the grill?
We can all help here too. Do you have a favorite local business? Make sure they’re listed on yelp.com and write a review. Encourage others to do the same. You’ve now put your mom and pop shop on the Internet.
Don’t have time for such charity?
Maybe cut down on Twitter…a bit.
It’s time to step up and help out. You know how powerful social media is. Help your community by getting hard working business owners on the new map.