Comments on: The Four Pillars of Standing Out Online http://davesaunders.net/2009/01/the-four-pillars-of-standing-out-online/ Harness the awesome power of your personal brand Mon, 21 May 2012 00:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: brand4profit http://davesaunders.net/2009/01/the-four-pillars-of-standing-out-online/comment-page-1/#comment-3051 brand4profit Tue, 10 Feb 2009 10:59:33 +0000 http://www.davesaunders.net/blog/?p=2219#comment-3051 Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values. Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism. Creating brands worth evangelizing about is often misunderstood. The connection between the core values – the soul of the company and the soul of the customer – is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.

Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.

]]> By: Michael Lindsay http://davesaunders.net/2009/01/the-four-pillars-of-standing-out-online/comment-page-1/#comment-3032 Michael Lindsay Tue, 27 Jan 2009 04:38:28 +0000 http://www.davesaunders.net/blog/?p=2219#comment-3032 Excellent article. Be yourself! If you try to create an online imaginary person, you are bound to fail eventually. Thanks for another great article. Michael Excellent article. Be yourself! If you try to create an online imaginary person, you are bound to fail eventually. Thanks for another great article.
Michael

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