Has someone else ever decided for you: who you are, what you’re good at, what you should be doing in your career, etc., thereby limiting you and your success? You’re not alone! Those people branded you! But you can get it back and brand yourself! Learn the secrets of branding yourself (without getting burned!).
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Picture in your mind these three products: Tide laundry detergent, Heinz ketchup, and Pepsi Cola. Can you see those in your imagination? Can you easily see and identify the brands from the colors of the packaging and the shapes of the bottles that hold the product? If you saw them from a short distance at a store, would you also easily identify them as those brands?
The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain other parts of the world) recognize these brands and, hopefully, purchase them.
Companies brand products all the time. So why not brand people?
In fact, famous people become brands: actors, professional athletes, and others define themselves using branding techniques, and then market their brand for success.
The fact is, if you don’t brand yourself, someone else will, and it probably won’t be the brand you want for yourself.
Branding yourself is for corporate employees, entrepreneurs, and those who aspire to be either. It will help you re-think where you have been, where you want to be, who you really are, how that fits into the marketplace, and how to market yourself for the rest of your career.
Branding yourself helps you think of more (and better) possibilities for yourself in your career or business, while remaining true to who you really are. This is not about creating a “fake you.” It’s about digging deeper to find more business possibilities that ring true to your authenticity.
Working at personal branding can get really involved: there are a lot of steps to discovering, creating, and marketing yourself as a brand successfully.
This is a topic I wish I had known about in my 20’s. It would have helped my career a lot to have learned about it, received guidance in putting together my own personal brand, and getting direction regarding how to stay focused over the years, tweaking my brand when needed, and knowing when to walk away from situations when I was not living my own brand authentically.
The most important thing you need to know about branding is this:
If you don’t brand yourself, someone else will; and it probably won’t be the brand you want!
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Glory Borgeson is a business coach, author, and speaker.
Do you want some help developing your own personal brand? Glory has created the “Brand Yourself! Coaching Program”. It is a self-paced coaching program you can purchase directly from Borgeson Consulting. Since it is a self-paced coaching program, it is very affordable – less expensive than traditional coaching by telephone, and you complete it at your own pace.
The “Brand Yourself! Coaching Program” has 10 modules, taking you through each of the essential elements of personal branding. Check it out on Glory’s website by clicking here.
Or call (630-653-0992)
or e-mail (info@BorgesonConsulting.com) to find out more about it.
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