Archive for May 2009

Brand Teamwork: Power in Numbers

Your personal brand is about you. It defines what you can do, who you are, and what you offer to the world – and its consumers. However, you don’t operate in a vacuum. There are an ever-expanding number of potential clients, competition, and colleagues that you deal with on a regular basis. You are associated…




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Current Events: Keeping Your Brand ahead of the Pack

I was speaking to a former personal branding client the other day and I realized that this woman, while worthy, had not taken to heart my advice about keeping her brand current. This person had worked very hard over a period of more than two years to transform her very highly regarded work experience into…




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The true nature of social media

As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing.  Artists and celebrities are also discovering social media.  While some media moguls clearly have no idea…




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How to get the right keywords

No matter what your marketing strategy is for developing your online presence, knowing what people are looking for gives you valuable insight into what you should be talking about. Using free tools, you can find the top, most searched keywords and then write content to match with it. How to find keywords is easier than…




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Build Your Personal Brand: Analyze Your Competition

Product brand managers analyze their competitor products’ strengths and weaknesses. As a personal brand, you must do the same. Read on to find out how to figure out your brand’s competitors’ strengths and weaknesses, and then how to position your strengths to win. ************************************** When product brand managers brand their products, they spend a lot…




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Silence Really Is Golden

There’s a lot of chatter these days. People are constantly bombarded with communications from dozens of sources, and it doesn’t end when you leave the office. More than ever, we are persistently on the job. It’s exhausting. For me personally, I delete hundreds of emails unread every day, because I simply don’t have the time…




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Your Comeback: It Can Happen

Britney Spears recently made an amazing comeback at the MTV Video Music Awards. The pop princess of the early part of the decade has emerged victorious from head-shaving, crotch-flashing, public-ranting nuttiness – all topped with the proverbial cherry of last year’s VMA opening, replete with poor styling, bad dancing, and the appearance of not even…




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The Dark Side of Multitasking

  Are you suffering from the effects of continuous partial attention? While reading an article from 4 Hour Workweek author Tim Ferris, I was struck by how pervasive multitasking has become in our culture and how much damage it is most likely doing to our personal productivity if not our sanity. Given my background in…




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Analyze Your Personal Brand

When you brand yourself, it’s important to take some time to analyze who you are, what you want, and what you want to do with your life. In this blog post, we explore how to analyze yourself as part of constructing your own personal brand. Read on…. ************************************** In another blog post titled “Who Needs…




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