Archive for June 2009

Build Your Personal Brand: Develop a Visibility Plan

The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we “see” the products in a good light. The same goes for your personal brand. Read on to find out…

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Build Your Personal Brand: Create a Brand Message

Product brand managers create messages about their products that get ingrained in our minds and encourage us to buy. Those messages tell us something about the product and the benefits to us as consumers if we purchase their products. Likewise, as a personal brand, you need to develop at least one brand message about yourself…

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Claim Your Name On Facebook for your Personal Brand

As of midnight last night, Facebook added the new capability of customizing your web address. Before that your address was a hard to remember series of numbers. Now it can be as simple as http://www.facebook.com/dave.saunders Here’s how to make a personal address on Facebook To claim your name on Facebook, simply visit the address below…

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Text of Steve Jobs’ Commencement address (2005)

I just had to share this because I think it’s just a great example of someone who is both a visionary (seeing into the future) but is also very present in the moment. Be here. That means now. This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of…

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Build Your Personal Brand: Transform Your Verbal Identity

Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the world something about our personal brand through the words we write and speak. Read on to find out how to review and transform your personal…

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Fun with Word Clouds

I was playing with Word Clouds over at wordle.net and decided to paste chapters from different books into Wordle to see what came out. Here’s chapter 2 from http://www.davesaunders.net/blog/tgr/. Ok, that was fun. Here’s the first few pages from the book “Health, Success and Happiness for You.” Another book “Using Charts to Improve Profits.” The…

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Smart Outreach: Big Pay Off

Your personal brand is stellar. Clients are flocked at your door, and you’re making more money than you ever dreamed possible. You’ve made it in your business community. Now it’s time to give back to the general community. There is real truth to the old adage that in giving, you shall receive. For one thing,…

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Build Your Personal Brand: Scope Out Your Visual Identity

We humans make decisions about “who” other people are within seconds. It has been scientifically proven that we “give” internal characteristics to people just based on how they look. Because of that, our visual identity is an important part of our personal brand. Read more below about how to tweak your visual identity so that…

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