The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we “see” the products in a good light. The same goes for your personal brand. Read on to find out why it’s important that your personal brand be a visible brand and how to get the visibility for your brand that you need in order to become “top of mind” in the minds of your target market!
Have you ever noticed that when you think of certain product categories you immediately think of a certain brand? Below is a list of product categories. As you glance at each one, what brand name comes to mind?
- Pain reliever
Whichever brand you thought of first was part of a carefully planned strategy by each of those brand’s managers. They worked diligently to ensure you thought of their brands first when you thought about their product category.
It is called visibility. The people behind branded products and services use the various strategies I’ve written about in previous blogs to get their products to be first in your mind.
Likewise, as a personal brand, you need a visibility plan that places you first in the minds of your target market people.
Similar to a previous topic I wrote about, Creating a Brand Message, developing a visibility plan is much more involved than a brief blog post can fully convey.
In a nutshell, you can get placed on special projects and task forces at your company, write for your company or industry, speak at industry conferences, lead meetings, get interviewed by the media regarding your industry, and build relationships with people who can connect you to your target market.
Each of these takes a certain amount of preparation or research. Each should get you in front of your target market people and show you in a positive light.
One of the most important things to remember about personal branding is this:
If you don’t brand yourself, someone else will; and it probably won’t be the brand you want!
Don’t let that happen to you.
Brand yourself! (without getting burned)!
Glory Borgeson is a business coach, author, and speaker.
Do you want some help developing your own personal brand? Glory has created the “Brand Yourself! Coaching Program”. It is a self-paced coaching program you can purchase directly from Borgeson
Consulting. Since it is a self-paced coaching program, it is very affordable – less expensive than traditional coaching by telephone, and you complete it at your own pace.
The “Brand Yourself! Coaching Program” has 10 modules, taking you through each of the essential elements of personal branding.
Check it out on Glory’s website by clicking here.
Or call (630-653-0992)
or e-mail (info@BorgesonConsulting.com) to find out more about it.