Build Your Personal Brand: Develop a Visibility Plan

The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we “see” the products in a good light. The same goes for your personal brand. Read on to find out why it’s important that your personal brand be a visible brand and how to get the visibility for your brand that you need in order to become “top of mind” in the minds of your target market!


Have you ever noticed that when you think of certain product categories you immediately think of a certain brand? Below is a list of product categories. As you glance at each one, what brand name comes to mind?

  • Coffee
  • Tissue
  • Automobile
  • Soda
  • Pain reliever

Whichever brand you thought of first was part of a carefully planned strategy by each of those brand’s managers. They worked diligently to ensure you thought of their brands first when you thought about their product category.

It is called visibility. The people behind branded products and services use the various strategies I’ve written about in previous blogs to get their products to be first in your mind.

Likewise, as a personal brand, you need a visibility plan that places you first in the minds of your target market people.

Similar to a previous topic I wrote about, Creating a Brand Message, developing a visibility plan is much more involved than a brief blog post can fully convey.

In a nutshell, you can get placed on special projects and task forces at your company, write for your company or industry, speak at industry conferences, lead meetings, get interviewed by the media regarding your industry, and build relationships with people who can connect you to your target market.

Each of these takes a certain amount of preparation or research. Each should get you in front of your target market people and show you in a positive light.

One of the most important things to remember about personal branding is this:

If you don’t brand yourself, someone else will; and it probably won’t be the brand you want!

Don’t let that happen to you.

Brand yourself! (without getting burned)!


Glory Borgeson is a business coach, author, and speaker.

Do you want some help developing your own personal brand? Glory has created the “Brand Yourself! Coaching Program”. It is a self-paced coaching program you can purchase directly from Borgeson
Consulting. Since it is a self-paced coaching program, it is very affordable – less expensive than traditional coaching by telephone, and you complete it at your own pace.

The “Brand Yourself! Coaching Program” has 10 modules, taking you through each of the essential elements of personal branding.
Check it out on Glory’s website by clicking here.
Or call (630-653-0992)
or e-mail ( to find out more about it.


  1. Dr Wright on June 26, 2009 at 7:07 pm

    Thats why TV is so great, it gives you visibility and credibility!

    Dr. Letitia Wright
    The Wright Place TV Show

  2. Jennydrea on August 18, 2009 at 10:53 pm

    I have to admit Branding is everything in business, but without any means of strategic marketing be it online or offline, your brand still would draw less customers.
    I’ve known this site that helps and guides and individual or startup company on how to create your own unique brand that stands out from the rest. In less than a month, I assure you, you will start to experience great amount of success on your brand or business with the efforts you put in. These are free calls and specifically designed to address your greates challenge and your greatest opportunity. It will be full of insight, information and secret strategies to launch into unfamiliar territory. Believe me, I’m one of the million that benefited from that site.

Leave a Comment