Comments on: The Critical Need for Consistency In a Brand http://davesaunders.net/2009/08/the-critical-need-for-consistency-in-a-brand/ Harness the awesome power of your personal brand Mon, 15 Mar 2010 00:27:44 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave Saunders http://davesaunders.net/2009/08/the-critical-need-for-consistency-in-a-brand/comment-page-1/#comment-3361 Dave Saunders Fri, 04 Sep 2009 16:36:12 +0000 http://www.davesaunders.net/blog/2009/08/the-critical-need-for-consistency-in-a-brand/#comment-3361 Thanks Kevin, Y'know one of my earliest mentors in marketing used to say "sell the sizzle, not the steak" over and over. I always though "but what if the steak is no good?" Absolutely people buy because of the sizzle. The amount of neurological studies backing this as a fact are so numerous it's not even worth debate. But woe to the person who doesn't deliver because the emotions that led to the initial sale will really turn against you for a long time to come. Thanks Kevin, Y’know one of my earliest mentors in marketing used to say “sell the sizzle, not the steak” over and over. I always though “but what if the steak is no good?” Absolutely people buy because of the sizzle. The amount of neurological studies backing this as a fact are so numerous it’s not even worth debate. But woe to the person who doesn’t deliver because the emotions that led to the initial sale will really turn against you for a long time to come.

]]> By: Kevin Crossley http://davesaunders.net/2009/08/the-critical-need-for-consistency-in-a-brand/comment-page-1/#comment-3347 Kevin Crossley Sun, 23 Aug 2009 07:06:26 +0000 http://www.davesaunders.net/blog/2009/08/the-critical-need-for-consistency-in-a-brand/#comment-3347 I enjoyed reading your post. I usually never take time to read what anybody has to say anymore. I 'm tired of bullshit. It was what you said at the end that got me to read your story. You said that just right. If you are going to be in business, you had better deliver. I enjoyed reading your post. I usually never take time to read what anybody has to say anymore. I ‘m tired of bullshit. It was what you said at the end that got me to read your story. You said that just right. If you are going to be in business, you had better deliver.

]]> By: Dr Wright http://davesaunders.net/2009/08/the-critical-need-for-consistency-in-a-brand/comment-page-1/#comment-3327 Dr Wright Sat, 15 Aug 2009 07:24:40 +0000 http://www.davesaunders.net/blog/2009/08/the-critical-need-for-consistency-in-a-brand/#comment-3327 I had a similar experience with Wells Fargo Bank. When I was still practicing I went into the bank to deposit a check and the teller told me I can not deposit this check, it belongs to the doctor. ( long silent stare) After getting the manager and an apology, I took my business from them and have never banked there since. Occasionally they will ask me to open and account and I say oh No, I cant deposit checks here! It was not life or death and they do not miss my business either, however, I do not feel like rewarding those who do not take care of me. Dr. Letitia Wright The Wright Place TV Show http://wrightplacetv.com www.twitter.com/drwright1 I had a similar experience with Wells Fargo Bank. When I was still practicing I went into the bank to deposit a check and the teller told me I can not deposit this check, it belongs to the doctor.
( long silent stare)

After getting the manager and an apology, I took my business from them and have never banked there since. Occasionally they will ask me to open and account and I say oh No, I cant deposit checks here!
It was not life or death and they do not miss my business either, however, I do not feel like rewarding those who do not take care of me.

Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1

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