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Monthly Archives: December 2009

What’s 2010 Look Like for Yahoo?

yahoo_logo If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is.

Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey Brin thought they had any chance of making a dent in Yahoo!’s market dominance.

Some dent.

As mentioned in this CNN Money report, Google and Bing are kicking Yahoo! to the curb. Google’s dominance in the search world is uncontested. Today, they own the game but the former lordship of Yahoo (and Netscape, and MySpace, and Friendster, etc.) should serve as a reminder that when it comes to playing King of the Hill on the Internet, the higher ground doesn’t really mean much.

Here comes Bing. Even though Bing is 3rd in search market share, it’s rapid growth is made only more worthy of note when you consider the money machine behind it. Microsoft can afford to play with Bing until they figure out the magic formula for search (if they haven’t already).

And money is something Yahoo! is no longer swimming in. This past week they “shutdown” to save money. While this WSJ post mentions that Adobe also shuts down at the end of the year, Adobe isn’t having cash problems.

Yahoo! apparently has some money for unique marketing ideas though. They paid the extra bag fees for passengers at SFO and SJO on Dec 23rd. Did everyone get Yahoo! luggage tags in exchange for having their bag fee paid?

But with Yahoo! ending their search engine arms race, what’s left?

I’m sure these guys aren’t going to give up without a fight, but what does the Yahoo! brand even mean anymore? Creating a brand out of thin air is one thing, but having the elements of your brand fall off and try to connect that brand to “new things” is sort of like opening a can of Coke to find a lemon-lime soda inside…or New Coke!

Ewwwwwwww

What do you think? Is Yahoo! still Yahoo! without search? What do they represent to you today? How is that different from a few years ago?

370 Passwords Twitter Won’t Let You Use, and No One Else Should Either

From the “huh, that’s kind of odd” category, Twitter has hard-coded 370 passwords that you may not use. To check it out, simply visit the sign up page, view source and look for the source code that starts out like this… <script type="text/javascript"> //<![CDATA[ twttr.BANNED_PASSWORDS = ["111111","11111111","112233","121212"… The entire list is there for you toContinue Reading

That’s Right, it’s SMART Goals Time

With 2010 upon us (I am so ready for a new decade), it’s a good time to set some goals for the coming year(s). Of course, any time is a good time to set new goals, but the near-universal slack time of December’s end seems to spark the desire in many to look ahead. GoalContinue Reading

How’s this for a successful effort rebooting a personal brand?

Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite. Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks effortsContinue Reading

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Personal Brand, Professional Brand – What’s the Difference?

What do you think is the difference between your professional brand and your personal brand? Well, think about who you are at home and when you’re away from the office. How do you spend your free time? And how do you like to interact with your family and friends? That is your personal brand.Continue Reading

How To Calculate the ROI of SEO

Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well. But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?” Good question. This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having theseContinue Reading

Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as beingContinue Reading