Archive for January 2010

Who really is looking out for you?

This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.  When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.” Really? I understand that Malaria is a horrible affliction, but if…

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The Wrong Approach to Motivation is Ruining Your Results

What if everything you thought you knew about motivating yourself and others turned out to be wrong? What if the old “carrot and stick” approach has been, time and time again, proven not to work? What if those tried-and-untrue tactics were also proven to hinder results and decrease performance? What if a Nobel Prize was…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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Is Feedback Killing Your Results?

For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why? Because a.) he doesn’t really care about their input. If people are buying, he’s doing…

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