From the monthly archives:
This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me. When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.” Really? I understand that Malaria is a horrible affliction, but if [...]
{ 2 comments }
What if everything you thought you knew about motivating yourself and others turned out to be wrong? What if the old “carrot and stick” approach has been, time and time again, proven not to work? What if those tried-and-untrue tactics were also proven to hinder results and decrease performance? What if a Nobel Prize was [...]
{ 2 comments }
For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why? Because a.) he doesn’t really care about their input. If people are buying, he’s doing [...]
{ 2 comments }
To differentiate yourself from your competitors, building your brand is the best way to ensure that in all of your business dealings you provide massive and exceptional value beyond the expectations of your customers. Your brand package needs to communicate who you are and create a reputation of excellence.
{ 0 comments }
