As you wish: What’s driving you?

The Princess Bride and your personal brand If you haven’t seen The Princess Bride, you may want to call up a friend and have them apologize for not making you watch it. Seriously, what’s your excuse? Netflix delivers to caves…probably.

Whether you’ve seen it or not, please allow me to set the stage.

Early on in the movie, we meet Westley, the poor farm boy and Buttercup, his part time antagonist, and true love. She repeatedly asks him to do things, and he always complies.

He doesn’t endure.

He’s not being submissive.

His actions are driven by a higher power that never runs out.

It carries more energy than any force of nature.

Each time she asks him to do something he says, simply, “As you wish.”

If subtitles could appear in thin air, the translation would be: “I love you eternally.”

Sadly, Westley is taken from us—presumably meeting his death—and Buttercup’s heart is broken.

Buttercup becomes Princess Buttercup and is set to marry the evil D.B. Prince Humperdinck—and she is to be killed on their wedding night, with the country of Guilder to be blamed for it—until a mysterious figure comes on the scene to save her.

The Dread Pirate Roberts: A strong personal brandThe Dread Pirate Roberts

[cue dramatic music]

The Dread Pirate Roberts takes on expert swordsmen, battles wits with evil geniuses, dukes it out with giants, dodges geysers of flame, and triumphs over unusually large rodent-like creatures and other challenges of endurance and patience all in the name of one thing.

The quest for indoor plumbing?

No! It’s still exactly the same force that guided his repeated water-fetching efforts from before.


Whether as Westley, the poor farm boy, or the Dread Pirate Roberts, he is always driven by one, single force.

Love: an enduring fuel for any personal brandLove

Such a creative force can move mountains.

Its source has no limits.

With a wind like that at your back, there’s no limit to where you can go and what you can do.

What’s fueling your passions?

Who you are, what you do, & how you do it—some call it your personal brand—are all driven by something. Hopefully it’s a creative force that naturally seeks to grow. One that will always endure.

Negative and destructive forces can’t drive you for long. They’ll burn you out eventually. Such things don’t last. That’s what makes them destructive.

My advice: seek the creative powers like love as your source of power.

Maybe you don’t feel like working with it today.

That’s ok.

Find a way to give practice to what fuels you anyway.

Every day.

You won’t find yourself swashbuckling to defend what you love every day.

Some days, it’s just about fetching water…even if it’s just a glass of water.

Feed it through practice.

Nurture it always.



…and for your viewing pleasure, a small snippet from the movie.


  1. Celtictenor on October 2, 2010 at 3:01 am

    I love you and your reminding us of the eternal truths.

  2. Tisa Yonts on October 17, 2010 at 1:59 am

    Thanks for that! You are so right:) Hadn’t really been thinking of it in those terms but I love it! Yes, love is at the heart of true passion! I love what I do and more importantly I love bringing this value to other people’s lives:)

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