The relationship between content and SEO

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either.

Each piece of content you create is like virtual real estate. Somewhere in the body, title, description, etc., you include keyword phrases, which are simply the things you want to be associated with so the people who need what you have can find you when they search online.

To further expand on this, I made a short pencast. Click play below to check it out.

SEO is a big subject. I plan on doing a series of these posts and pencasts so if you have any questions, please leave them in the comments below.


  1. courane01 on January 21, 2011 at 5:24 pm

    I’ve found Slideshare as a great place to load content – that I link to my site, that I also embed a file into my site and LinkedIn – producing GREAT SEO for a keyword phrase. Good info 🙂

    • Dave Saunders on January 21, 2011 at 5:37 pm

      Have you noticed if Google indexes the embedded content for Slideshare
      presentation files? Should be easy to check.

      I’d need tou double check but I’m pretty sure they index the content
      for a PPT or PPTX file put directly on a site where they can find

  2. SEO Company Chandigarh on April 7, 2011 at 8:31 am

    Hello.This post was extremely fascinating, especially since I was browsing for thoughts on this matter last couple of days.

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