Why do we love memes?

Memes are nothing new, but it seems that the easier social media sites like Facebook make it for us to share media, the more such themes take off…and inevitably fizzle out. 

Some memes define an era, like “Keep on Truckin” or the once ubiquitous “Have a Nice Day” smiley face.

The meme that’s killing me right now is Gold Medal Olympian McKayla Maroney and her “Not Impressed” smirk.

The collection of her mug has been emblazoned on countless backdrops and I couldn’t help but do two of my own in tribute to the Spice Girl’s reunion at the closing ceremony. 

Spice Girls reuinion? McKayla is #NotImpressed

Spice Girls reuinion? McKayla is #NotImpressed

Many, many more pictures of McKayla can be found at KnowYourMeme.com 

I could tie this all into a discussion on products and branding and how embedded memes can help propel a product/brand to success, but I won’t today. 

Do you have a meme that makes you smile? What is it? Share below.


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