Archive for April 2013

WordPress and some other CMS systems give you the option to allow indexing of content multiple times based on its association with additional categories or tags. The short answer is that it’s best to use NOIDEX for categories and tags. While extra indexing can seem like a great way to get your pages added extra…

Here’s a great question from a reader. What’s the best way to balance popularity, relevance and competition? This is what content marketing is all about. There was once a time when you could follow a near-mathematical forumla of popularity, relevance and competition to create Internet content that would rank highly in the search engines. That…