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Over the July 12th weekend, Parade Magazine ran an article about personal branding. They gave a pretty good overview of the topic, highlighting what you need to do in order to brand yourself, such as: Define who you are (and who you aren’t) Become well known for one thing Communicate your brand Create a signature [...]
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The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we “see” the products in a good light. The same goes for your personal brand. Read on to find out [...]
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Product brand managers create messages about their products that get ingrained in our minds and encourage us to buy. Those messages tell us something about the product and the benefits to us as consumers if we purchase their products. Likewise, as a personal brand, you need to develop at least one brand message about yourself [...]
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Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the world something about our personal brand through the words we write and speak. Read on to find out how to review and transform your personal [...]
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We humans make decisions about “who” other people are within seconds. It has been scientifically proven that we “give” internal characteristics to people just based on how they look. Because of that, our visual identity is an important part of our personal brand. Read more below about how to tweak your visual identity so that [...]
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Product brand managers analyze their competitor products’ strengths and weaknesses. As a personal brand, you must do the same. Read on to find out how to figure out your brand’s competitors’ strengths and weaknesses, and then how to position your strengths to win. ************************************** When product brand managers brand their products, they spend a lot [...]
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When you brand yourself, it’s important to take some time to analyze who you are, what you want, and what you want to do with your life. In this blog post, we explore how to analyze yourself as part of constructing your own personal brand. Read on…. ************************************** In another blog post titled “Who Needs [...]
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Has someone else ever decided for you: who you are, what you’re good at, what you should be doing in your career, etc., thereby limiting you and your success? You’re not alone! Those people branded you! But you can get it back and brand yourself. Learn some of the secrets of branding yourself (without getting [...]
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All products and services need a customer; all brands need a customer, too. So it easily follows that all personal brands need a customer! And part of figuring out who that “customer” really is involves analyzing your target market!
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Has someone else ever decided for you: who you are, what you’re good at, what you should be doing in your career, etc., thereby limiting you and your success? You’re not alone! Those people branded you! But you can get it back and brand yourself! Learn the secrets of branding yourself (without getting burned!).
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