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Author Archives: Dave Saunders

Poking fun at the new conformity: Motorola vs Apple

One of the more interesting ads from the Superbowl last night was a spoof on the 1984 ad from Apple. Some of the chatter on Twitter, Facebook and marketing blogs is talking about the ad in terms of product features; the Motorola Xoom vs Apple’s iPad. This seems odd because I didn’t see any discussion…

Taking vid.ly’s super encoder for a spin

A new service from encoder.com was released today called vid.ly Upload a video to vid.ly and they will encode it into a bunch of format and give you an HTML5 universal embed code which lets you share that video with a very long list of devices. To try it out, I uploaded a 4:26 minute…

The relationship between content and SEO

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either. Each piece of content you create is…

How to make to make your marketing copy suck less

As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously bad…

Being “on message” vs authenticity

If you’re a politician or a PR wonk from a major industry, you probably obsess over one thing: being “on message.” After all, a group of copywriters spent a long time crafting your message. You’d better make sure that–even if you’re asking for directions to the bathroom–you’re communicating it constantly. Unfortunately, being on message tends…

As you wish: What’s driving you?

If you haven’t seen The Princess Bride, you may want to call up a friend and have them apologize for not making you watch it. Seriously, what’s your excuse? Netflix delivers to caves…probably. Whether you’ve seen it or not, please allow me to set the stage. Early on in the movie, we meet Westley, the…

Terms that make me chuckle: Survivorship bias

Survivorship bias is based on the claim there is a logic error in concentrating on the people or things that "survived"—or succeeded— some process and overlooking all the failures from the same system. It’s often used to beat up on anyone who writes a book on investment or business strategy. The reality is that most…

Skip the meetings and collaborate online

There are more and more reasons to skip meetings and collaborate online instead. Time, gas and traffic are good enough reasons on their own to stay put and meet online. I think the reason people still insist on meeting face-to-face for every little thing is because they don’t know what alternatives are available. I don’t…