A new service from encoder.com was released today called vid.ly Upload a video to vid.ly and they will encode it into a bunch of format and give you an HTML5 universal embed code which lets you share that video with a very long list of devices.
To try it out, I uploaded a 4:26 minute video [...]… Continue Reading
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Author Archives: Dave Saunders
Taking vid.ly’s super encoder for a spin
The relationship between content and SEO
If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either.
Each piece of content you create is [...]… Continue Reading
How to make to make your marketing copy suck less
As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously bad [...]… Continue Reading
Being “on message” vs authenticity
If you’re a politician or a PR wonk from a major industry, you probably obsess over one thing: being “on message.” After all, a group of copywriters spent a long time crafting your message. You’d better make sure that–even if you’re asking for directions to the bathroom–you’re communicating it constantly.
Unfortunately, being on message tends to [...]… Continue Reading
As you wish: What’s driving you?
If you haven’t seen The Princess Bride, you may want to call up a friend and have them apologize for not making you watch it. Seriously, what’s your excuse? Netflix delivers to caves…probably.
Whether you’ve seen it or not, please allow me to set the stage.
Early on in the movie, we meet Westley, the poor [...]… Continue Reading
The way of the samurai: Master something and make it your passion
One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them.
That attitude of [...]… Continue Reading
Terms that make me chuckle: Survivorship bias
Survivorship bias is based on the claim there is a logic error in concentrating on the people or things that "survived"—or succeeded— some process and overlooking all the failures from the same system.
It’s often used to beat up on anyone who writes a book on investment or business strategy. The reality is that most [...]… Continue Reading
How does your personal brand support your customer’s experience?
What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price?
Disney does this. You pay a handsome price to get in the park and then all the rides are free. When I was young, I remember going with [...]… Continue Reading
Skip the meetings and collaborate online
There are more and more reasons to skip meetings and collaborate online instead. Time, gas and traffic are good enough reasons on their own to stay put and meet online. I think the reason people still insist on meeting face-to-face for every little thing is because they don’t know what alternatives are available.
I don’t [...]… Continue Reading
John Assaraf Interviews Dave Saunders on Social Media
I did this interview a little while ago, but I recently found the transcript which I had promised to post. If you’d rather listen to it, I posted the audio on Google Video before they stopped allowing new content. Here’s the link for that.
John Assaraf of OneCoach.com And The Secret
John: I’ve got as my guest [...]… Continue Reading