This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me. 

When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.”
Really?
I understand that Malaria is a horrible affliction, but if you’re [...]

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What if everything you thought you knew about motivating yourself and others turned out to be wrong?
What if the old “carrot and stick” approach has been, time and time again, proven not to work?
What if those tried-and-untrue tactics were also proven to hinder results and decrease performance?
What if a Nobel Prize was awarded in economics [...]

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Coke Gets a Clue

by Dave Saunders January 13, 2010

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into [...]

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Is Feedback Killing Your Results?

by Dave Saunders January 8, 2010

For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why?
Because
a.) he doesn’t really care about their input. If people are buying, he’s [...]

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Position Yourself for Online Success Through Personal Brand Positioning

by Jean Klett January 7, 2010

To differentiate yourself from your competitors, building your brand is the best way to ensure that in all of your business dealings you provide massive and exceptional value beyond the expectations of your customers. Your brand package needs to communicate who you are and create a reputation of excellence.

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What’s 2010 Look Like for Yahoo?

by Dave Saunders December 29, 2009

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is.
Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey [...]

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370 Passwords Twitter Won’t Let You Use, and No One Else Should Either

by Dave Saunders December 27, 2009

From the “huh, that’s kind of odd” category, Twitter has hard-coded 370 passwords that you may not use.
To check it out, simply visit the sign up page, view source and look for the source code that starts out like this…
<script type="text/javascript">
//<![CDATA[
twttr.BANNED_PASSWORDS = ["111111","11111111","112233","121212"…
The entire list is there for you to enjoy.
To [...]

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That’s Right, it’s SMART Goals Time

by Dave Saunders December 24, 2009

With 2010 upon us (I am so ready for a new decade), it’s a good time to set some goals for the coming year(s). Of course, any time is a good time to set new goals, but the near-universal slack time of December’s end seems to spark the desire in many to look ahead.
Goal setting [...]

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How’s this for a successful effort rebooting a personal brand?

by Dave Saunders December 24, 2009

Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite.
Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts of [...]

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technorati

by courane01 December 16, 2009

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