Do it like you care

by Dave Saunders on December 31, 2011

TELNET
You know it.
Black screen.
Green Letters.
Kind of like The Matrix, but far less entertaining.
At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels.
Twenty-one years ago today, [...]

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Texas House of Representatives devises plan to eliminate affiliate marketing in their state

by Dave Saunders on February 17, 2011

The state of Texas aims to collect sales tax from businesses who have affiliates operating from their state. To do this Texas House Rep Elliott Naishtat has introduced HB 1317 to collect tax from online purchases by redefining what it means for a business to have a physical presence in the state.
Kudos to the Texas [...]

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Poking fun at the new conformity: Motorola vs Apple

by Dave Saunders February 7, 2011

One of the more interesting ads from the Superbowl last night was a spoof on the 1984 ad from Apple. Some of the chatter on Twitter, Facebook and marketing blogs is talking about the ad in terms of product features; the Motorola Xoom vs Apple’s iPad. This seems odd because I didn’t see any discussion [...]

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Taking vid.ly’s super encoder for a spin

by Dave Saunders January 24, 2011

A new service from encoder.com was released today called vid.ly Upload a video to vid.ly and they will encode it into a bunch of format and give you an HTML5 universal embed code which lets you share that video with a very long list of devices.
To try it out, I uploaded a 4:26 minute video [...]

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The relationship between content and SEO

by Dave Saunders January 21, 2011

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either.
Each piece of content you create is [...]

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How to make to make your marketing copy suck less

by Dave Saunders January 10, 2011

As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously bad [...]

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Being “on message” vs authenticity

by Dave Saunders October 19, 2010

If you’re a politician or a PR wonk from a major industry, you probably obsess over one thing: being “on message.” After all, a group of copywriters spent a long time crafting your message. You’d better make sure that–even if you’re asking for directions to the bathroom–you’re communicating it constantly.
Unfortunately, being on message tends to [...]

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As you wish: What’s driving you?

by Dave Saunders September 23, 2010

If you haven’t seen The Princess Bride, you may want to call up a friend and have them apologize for not making you watch it. Seriously, what’s your excuse? Netflix delivers to caves…probably.
Whether you’ve seen it or not, please allow me to set the stage.
Early on in the movie, we meet Westley, the poor [...]

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The way of the samurai: Master something and make it your passion

by Dave Saunders September 21, 2010

One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them.
That attitude of [...]

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Terms that make me chuckle: Survivorship bias

by Dave Saunders September 20, 2010

Survivorship bias is based on the claim there is a logic error in concentrating on the people or things that "survived"—or succeeded— some process and overlooking all the failures from the same system.
It’s often used to beat up on anyone who writes a book on investment or business strategy. The reality is that most [...]

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