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Texas House of Representatives devises plan to eliminate affiliate marketing in their state

The state of Texas aims to collect sales tax from businesses who have affiliates operating from their state. To do this Texas House Rep Elliott Naishtat has introduced HB 1317 to collect tax from online purchases by redefining what it means for a business to have a physical presence in the state. Kudos to theContinue Reading

Poking fun at the new conformity: Motorola vs Apple

One of the more interesting ads from the Superbowl last night was a spoof on the 1984 ad from Apple. Some of the chatter on Twitter, Facebook and marketing blogs is talking about the ad in terms of product features; the Motorola Xoom vs Apple’s iPad. This seems odd because I didn’t see any discussionContinue Reading

Taking vid.ly’s super encoder for a spin

A new service from encoder.com was released today called vid.ly Upload a video to vid.ly and they will encode it into a bunch of format and give you an HTML5 universal embed code which lets you share that video with a very long list of devices. To try it out, I uploaded a 4:26 minuteContinue Reading

The relationship between content and SEO

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either. Each piece of content you create isContinue Reading

How to make to make your marketing copy suck less

As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously badContinue Reading

Being “on message” vs authenticity

If you’re a politician or a PR wonk from a major industry, you probably obsess over one thing: being “on message.” After all, a group of copywriters spent a long time crafting your message. You’d better make sure that–even if you’re asking for directions to the bathroom–you’re communicating it constantly. Unfortunately, being on message tendsContinue Reading

As you wish: What’s driving you?

If you haven’t seen The Princess Bride, you may want to call up a friend and have them apologize for not making you watch it. Seriously, what’s your excuse? Netflix delivers to caves…probably. Whether you’ve seen it or not, please allow me to set the stage. Early on in the movie, we meet Westley, theContinue Reading

The way of the samurai: Master something and make it your passion

One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them. That attitude of masteryContinue Reading

Terms that make me chuckle: Survivorship bias

Survivorship bias is based on the claim there is a logic error in concentrating on the people or things that "survived"—or succeeded— some process and overlooking all the failures from the same system. It’s often used to beat up on anyone who writes a book on investment or business strategy. The reality is that mostContinue Reading

How does your personal brand support your customer’s experience?

What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price? Disney does this. You pay a handsome price to get in the park and then all the rides are free. When I was young, I remember going withContinue Reading