From the category archives:
TELNET You know it. Black screen. Green Letters. Kind of like The Matrix, but far less entertaining. At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels. Twenty-one [...]
{ 0 comments }
The state of Texas aims to collect sales tax from businesses who have affiliates operating from their state. To do this Texas House Rep Elliott Naishtat has introduced HB 1317 to collect tax from online purchases by redefining what it means for a business to have a physical presence in the state. Kudos to the [...]
{ 2 comments }
One of the more interesting ads from the Superbowl last night was a spoof on the 1984 ad from Apple. Some of the chatter on Twitter, Facebook and marketing blogs is talking about the ad in terms of product features; the Motorola Xoom vs Apple’s iPad. This seems odd because I didn’t see any discussion [...]
{ 3 comments }
A new service from encoder.com was released today called vid.ly Upload a video to vid.ly and they will encode it into a bunch of format and give you an HTML5 universal embed code which lets you share that video with a very long list of devices. To try it out, I uploaded a 4:26 minute [...]
{ 0 comments }
If you’re a politician or a PR wonk from a major industry, you probably obsess over one thing: being “on message.” After all, a group of copywriters spent a long time crafting your message. You’d better make sure that–even if you’re asking for directions to the bathroom–you’re communicating it constantly. Unfortunately, being on message tends [...]
{ 1 comment }
First, a party to kick of the Screen on the Green season here in Washington, DC. Next, a sweet lineup of films July 12 – Goldfinger July 19 – The Goodbye Girl July 26 – 12 Angry Men August 2 – Bonnie and Clyde Each film starts playing at dusk on a projection screen located [...]
{ 0 comments }
For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why? Because a.) he doesn’t really care about their input. If people are buying, he’s doing [...]
{ 2 comments }
To differentiate yourself from your competitors, building your brand is the best way to ensure that in all of your business dealings you provide massive and exceptional value beyond the expectations of your customers. Your brand package needs to communicate who you are and create a reputation of excellence.
{ 0 comments }
