Blog
Reading it all
How do you keep up with everything you need/want to read? Even if it wasn’t for the myriad side-interests I have, the amount of stuff I have to read within my current field is enormous. Technology changes Regulatory and legal changes New competitors New products New thoughts and ideas It seems that unless there’s some…
Read MoreWhat happens if I index the same post under multiple categories?
WordPress and some other CMS systems give you the option to allow indexing of content multiple times based on its association with additional categories or tags. The short answer is that it’s best to use NOIDEX for categories and tags. While extra indexing can seem like a great way to get your pages added extra…
Read MoreWhat’s the best way to balance popularity, relevance and competition?
Here’s a great question from a reader. What’s the best way to balance popularity, relevance and competition? This is what content marketing is all about. There was once a time when you could follow a near-mathematical forumla of popularity, relevance and competition to create Internet content that would rank highly in the search engines. That…
Read MoreHelp bring safe, clean water to the people of Rwanda today
Water is life. Without it, there’s nothing else. It’s that simple. Watch this short video. Share it. Visit CharityWater.org and help today.
Read MoreDo it like you care
TELNET You know it. Black screen. Green Letters. Kind of like The Matrix, but far less entertaining. At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels. Twenty-one…
Read MoreTexas House of Representatives devises plan to eliminate affiliate marketing in their state
The state of Texas aims to collect sales tax from businesses who have affiliates operating from their state. To do this Texas House Rep Elliott Naishtat has introduced HB 1317 to collect tax from online purchases by redefining what it means for a business to have a physical presence in the state. Kudos to the…
Read MorePoking fun at the new conformity: Motorola vs Apple
One of the more interesting ads from the Superbowl last night was a spoof on the 1984 ad from Apple. Some of the chatter on Twitter, Facebook and marketing blogs is talking about the ad in terms of product features; the Motorola Xoom vs Apple’s iPad. This seems odd because I didn’t see any discussion…
Read MoreTaking vid.ly’s super encoder for a spin
A new service from encoder.com was released today called vid.ly Upload a video to vid.ly and they will encode it into a bunch of format and give you an HTML5 universal embed code which lets you share that video with a very long list of devices. To try it out, I uploaded a 4:26 minute…
Read MoreBeing “on message” vs authenticity
If you’re a politician or a PR wonk from a major industry, you probably obsess over one thing: being “on message.” After all, a group of copywriters spent a long time crafting your message. You’d better make sure that–even if you’re asking for directions to the bathroom–you’re communicating it constantly. Unfortunately, being on message tends…
Read MoreScreen On the Green is Back
First, a party to kick of the Screen on the Green season here in Washington, DC. Next, a sweet lineup of films July 12 – Goldfinger July 19 – The Goodbye Girl July 26 – 12 Angry Men August 2 – Bonnie and Clyde Each film starts playing at dusk on a projection screen located…
Read More