From the category archives:
In the realm of personal branding there are two camps: One believes that you create a personal brand through the way you dress, cut your hair, pad your resume and all that nonsense which ends up giving the concept of personal branding a bad name. The other sees personal branding as a process of revelation. [...]
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Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The [...]
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This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.
When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.”
Really?
I understand that Malaria is a horrible affliction, but if you’re [...]
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For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why?
Because
a.) he doesn’t really care about their input. If people are buying, he’s [...]
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To differentiate yourself from your competitors, building your brand is the best way to ensure that in all of your business dealings you provide massive and exceptional value beyond the expectations of your customers. Your brand package needs to communicate who you are and create a reputation of excellence.
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Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite.
Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts of [...]
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What do you think is the difference between your professional brand and your personal brand? Well, think about who you are at home and when you’re away from the office. How do you spend your free time? And how do you like to interact with your family and friends? That is your personal brand.
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When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city.
(If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.)
Anyway, I remember Starbucks as being [...]
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