Branding

Skip the meetings and collaborate online

There are more and more reasons to skip meetings and collaborate online instead. Time, gas and traffic are good enough reasons on their own to stay put and meet online. I think the reason people still insist on meeting face-to-face for every little thing is because they don’t know what alternatives are available. I don’t…

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The Legend and Lesson of GoldenBuddhaSchmutz

In the realm of personal branding there are two camps: One believes that you create a personal brand through the way you dress, cut your hair, pad your resume and all that nonsense which ends up giving the concept of personal branding a bad name. The other sees personal branding as a process of revelation.…

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Turning Lack into an Asset

Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The…

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Who really is looking out for you?

This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.  When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.” Really? I understand that Malaria is a horrible affliction, but if…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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Is Feedback Killing Your Results?

For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why? Because a.) he doesn’t really care about their input. If people are buying, he’s doing…

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What’s 2010 Look Like for Yahoo?

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is. Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey…

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How’s this for a successful effort rebooting a personal brand?

Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite. Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts…

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