From the category archives:
When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city.
(If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.)
Anyway, I remember Starbucks as being [...]
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Are you Nikon? Or Audi? Or Pepsi? Your brand is important to career management and your job search. You have to spend time managing your brand. Do you want to know why?
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No two people are exactly the same. You are uniquely different from every other person in the world. Your DNA proves this, as do your fingerprints. Your personal brand should similarly distinguish you from every one else. There are five distinct areas YOU should focus on when building your personal brand…
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Building a successful personal brand requires lots of passion and a bit of creativity, but well within the reach of anyone willing to invest the time. These seven key elements will help create your own one-of-a-kind image.
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What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?
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Would you like to build your personal reputation as a professional speaker? This article outlines three steps to help you on your way to build your personal brand as a professional speaker.
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Are you confident that your personal profile, resume or curriculum vitae represents your personal brand and expertise in a compelling way? This article outlines actions you can take to ensure you create a powerful personal marketing document.
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Turning your talents, skills and values into competitive advantage may be easier than you think. Use one of the most powerful small business owners’ tools – Personal Branding.
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DNFTT: Do Not Feed the Troll
I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into a [...]
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Years ago…I got a ticket for an expired inspection sticker.
I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight [...]
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