Harness the awesome power of your personal brand

Category Archives: Branding

Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as beingContinue Reading

Why Should I Care About a Personal Brand?

Are you Nikon? Or Audi? Or Pepsi? Your brand is important to career management and your job search. You have to spend time managing your brand. Do you want to know why?Continue Reading

Five Components Required to Create a Personal Brand

No two people are exactly the same. You are uniquely different from every other person in the world. Your DNA proves this, as do your fingerprints. Your personal brand should similarly distinguish you from every one else. There are five distinct areas YOU should focus on when building your personal brand…Continue Reading

Seven Keys to Building Your Personal Brand

Building a successful personal brand requires lots of passion and a bit of creativity, but well within the reach of anyone willing to invest the time. These seven key elements will help create your own one-of-a-kind image.Continue Reading

The Top Ten Secrets to Mastering Your Personal Brand

What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?Continue Reading

Personal Branding 101 – Three Steps To Building Your Personal Brand As A Professional Speaker

Would you like to build your personal reputation as a professional speaker? This article outlines three steps to help you on your way to build your personal brand as a professional speaker.Continue Reading

Personal Branding 101 – Present Your Personal Brand Through Your Personal Profile

Are you confident that your personal profile, resume or curriculum vitae represents your personal brand and expertise in a compelling way? This article outlines actions you can take to ensure you create a powerful personal marketing document.Continue Reading

Beat Your Competition With A Strong Personal Brand

Turning your talents, skills and values into competitive advantage may be easier than you think. Use one of the most powerful small business owners’ tools – Personal Branding.Continue Reading

Do not feed the troll

DNFTT: Do Not Feed the Troll I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into aContinue Reading

The Critical Need for Consistency In a Brand

Years ago…I got a ticket for an expired inspection sticker. I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flightContinue Reading