Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as being…

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Five Components Required to Create a Personal Brand

No two people are exactly the same. You are uniquely different from every other person in the world. Your DNA proves this, as do your fingerprints. Your personal brand should similarly distinguish you from every one else. There are five distinct areas YOU should focus on when building your personal brand…

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Do not feed the troll

DNFTT: Do Not Feed the Troll I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into a…

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The Critical Need for Consistency In a Brand

Years ago…I got a ticket for an expired inspection sticker. I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight…

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