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Category Archives: Branding

Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as being…

Do not feed the troll

DNFTT: Do Not Feed the Troll I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into a…