Branding

What’s Your Style?

In personal branding there are two types of style. One is the kind which has little meaning. If you’ve ever heard someone refer to personal branding as “style over substance” that person is thinking of this: a signature haircut, a catch phrase a flower in your lapel every time you go out. If your personal…

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Stand Out: Harness The Power Of Your Personal Brand

This article originally appeared in the July-August 2009 issue of Networking Times Magazine. This is a great magazine for professional networkers of any type. Thanks to the emergence of social media on the Internet, people are connecting on a more personal level online. This is also great news for professional networkers everywhere. By developing a…

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How to get your local business found again

Visit Google and type “Web Design near Washington , DC” into the search box. Are you there? If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get. Here’s another example: So much for the Yellow Pages, eh? Six months ago, the…

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How to enhance your personal brand online

The video below steps you through the process used by any individual business or person to build up a trusted “authority” presence online. At the center of this entire model is content. Quality content. It doesn’t matter if you’re creating articles, Squidoo lenses, videos or podcasts, your viewers want to be entertained, enlightened, educated and…

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Claim Your Name On Facebook for your Personal Brand

As of midnight last night, Facebook added the new capability of customizing your web address. Before that your address was a hard to remember series of numbers. Now it can be as simple as http://www.facebook.com/dave.saunders Here’s how to make a personal address on Facebook To claim your name on Facebook, simply visit the address below…

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Build Your Personal Brand: Transform Your Verbal Identity

Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the world something about our personal brand through the words we write and speak. Read on to find out how to review and transform your personal…

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Smart Outreach: Big Pay Off

Your personal brand is stellar. Clients are flocked at your door, and you’re making more money than you ever dreamed possible. You’ve made it in your business community. Now it’s time to give back to the general community. There is real truth to the old adage that in giving, you shall receive. For one thing,…

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Brand Teamwork: Power in Numbers

Your personal brand is about you. It defines what you can do, who you are, and what you offer to the world – and its consumers. However, you don’t operate in a vacuum. There are an ever-expanding number of potential clients, competition, and colleagues that you deal with on a regular basis. You are associated…

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