Branding

Kudos to Denny’s for a Great Superbowl Promotion

If you ever wonder if people actually pay enough attention to Super Bowl ads to remember what they said a couple day later, Denny’s would say the answer is a big YES. In case you missed it, Denny’s ran an ad during the Super Bowl and said they’d be giving away Grand Slam Breakfasts on…

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Your Personal Brand in the Media

It used to be really expensive and difficult to advertise yourself to the world. In fact, unless you were the president of Coca-Cola or Shell Oil, it was pretty unlikely that anyone was going to write an article about you or put your face on television. Luckily, today, anyone has access to public scrutiny and…

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The Four Pillars of Standing Out Online

Using the Internet to gain exposure, position yourself, attract and maintain new business has never been easier. Thanks to the continued growth of the Internet, especially due to the explosive growth of new social media web sites you can build relationships with people around the globe. You can share your passions and add value to…

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How to Import Your Twitter Status Into Facebook

Connecting Twitter with Facebook is one of the best mashups available for Social Media. You get the easy a quick action of Twitter combined with the sticky content that leads to more interactions and connections you get with Facebook. Following the instructions in this video (darn easy), you activate a Facebook application which accesses Twitter…

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Positioning yourself online

When it comes to positioning yourself online with social media, it’s best to match it with the concept of how you would do the same thing at a party or networking function. The goal of your conversations is not your pitch but rather to establish relevance with the other person. If the conversation moves to…

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How to Establish Your Personal Brand

Here’s a secret that most people don’t tell you: you already have a personal brand. We all do. It’s what our mothers used to call “first impressions,” that lasting perception people have of you after just a brief meeting. You refine that personal brand every day even if you’re not trying: by how you look,…

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What does your personal brand have in common with a can of Coke?

One of the biggest misconceptions I think people have about personal branding is that you don’t have a personal brand until you create it. Perhaps these people are way too into existentialism, but if you exist you already have a personal brand. That brand is reflected in every interaction you have with another person. Their…

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Social Media Marketing Hits Arlen, Texas on King of the Hill

I was watching King of the Hill on Hulu.com (what an awesome site) and was more than a little surprised that it ended up being about MySpace and the effect of social media marketing on brick and mortar businesses. Here’s a short clip of what’s going on. As the episode progresses, they also show just…

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