From the category archives:
What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price? Disney does this. You pay a handsome price to get in the park and then all the rides are free. When I was young, I remember going with [...]
{ 0 comments }
When I first read Drive: The Surprising Truth About What Motivates Us [AF] from Daniel Pink, I was blown away. I hadn’t heard very much about the content so I didn’t know what to expect. I just thought it was a book on motivation. I’ve worked with managers who love to create “incentive bonuses” and [...]
{ 21 comments }
Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The [...]
{ 1 comment }
I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free? How would this impact how you interact with your market? [...]
{ 0 comments }
This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me. When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.” Really? I understand that Malaria is a horrible affliction, but if [...]
{ 2 comments }
What if everything you thought you knew about motivating yourself and others turned out to be wrong? What if the old “carrot and stick” approach has been, time and time again, proven not to work? What if those tried-and-untrue tactics were also proven to hinder results and decrease performance? What if a Nobel Prize was [...]
{ 2 comments }
With 2010 upon us (I am so ready for a new decade), it’s a good time to set some goals for the coming year(s). Of course, any time is a good time to set new goals, but the near-universal slack time of December’s end seems to spark the desire in many to look ahead. Goal [...]
{ 0 comments }
Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well. But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?” Good question. This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these [...]
{ 0 comments }
