From the category archives:
TELNET
You know it.
Black screen.
Green Letters.
Kind of like The Matrix, but far less entertaining.
At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels.
Twenty-one years ago today, [...]
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If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either.
Each piece of content you create is [...]
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One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them.
That attitude of [...]
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What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price?
Disney does this. You pay a handsome price to get in the park and then all the rides are free. When I was young, I remember going with [...]
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When I first read Drive: The Surprising Truth About What Motivates Us [AF] from Daniel Pink, I was blown away. I hadn’t heard very much about the content so I didn’t know what to expect. I just thought it was a book on motivation. I’ve worked with managers who love to create “incentive bonuses” and [...]
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Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The [...]
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I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free?
How would this impact how you interact with your market?
How would [...]
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This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.
When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.”
Really?
I understand that Malaria is a horrible affliction, but if you’re [...]
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What if everything you thought you knew about motivating yourself and others turned out to be wrong?
What if the old “carrot and stick” approach has been, time and time again, proven not to work?
What if those tried-and-untrue tactics were also proven to hinder results and decrease performance?
What if a Nobel Prize was awarded in economics [...]
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Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into [...]
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