Business

Four Signs a Relationship Is Failing

A new relationship—whether personal, romantic, or professional—is a lot like buying a new car. Driving it off the lot is pure bliss. As you look around, you can scarcely take it all in. Everything smells, sounds, and looks terrific. You coast through weeks or months—maybe even years— of happy driving before you’re aware of anything…

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What are your assets?

No matter what business you have–even if you are employed by someone else, you still have the business of you–being aware of your assets is critical. They’re what get you from where you are to where you’d like to go next. Assets are anything you have which can be coaxed to a higher level of…

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Do it like you care

TELNET You know it. Black screen. Green Letters. Kind of like The Matrix, but far less entertaining. At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels. Twenty-one…

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The relationship between content and SEO

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either. Each piece of content you create is…

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The way of the samurai: Master something and make it your passion

One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them. That attitude of mastery…

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Turning Lack into an Asset

Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The…

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What If You Charged Admission For What You Do?

I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free? How would this impact how you interact with your market?…

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Who really is looking out for you?

This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.  When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.” Really? I understand that Malaria is a horrible affliction, but if…

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