Business

The Wrong Approach to Motivation is Ruining Your Results

What if everything you thought you knew about motivating yourself and others turned out to be wrong? What if the old “carrot and stick” approach has been, time and time again, proven not to work? What if those tried-and-untrue tactics were also proven to hinder results and decrease performance? What if a Nobel Prize was…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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What’s 2010 Look Like for Yahoo?

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is. Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey…

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That’s Right, it’s SMART Goals Time

With 2010 upon us (I am so ready for a new decade), it’s a good time to set some goals for the coming year(s). Of course, any time is a good time to set new goals, but the near-universal slack time of December’s end seems to spark the desire in many to look ahead. Goal…

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How To Calculate the ROI of SEO

Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well. But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?” Good question. This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these…

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New FTC Rules and the Absurdity of “Typical Results”

Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a form…

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The Critical Need for Consistency In a Brand

Years ago…I got a ticket for an expired inspection sticker. I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight…

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What’s Your Style?

In personal branding there are two types of style. One is the kind which has little meaning. If you’ve ever heard someone refer to personal branding as “style over substance” that person is thinking of this: a signature haircut, a catch phrase a flower in your lapel every time you go out. If your personal…

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Build Your Personal Brand: Transform Your Verbal Identity

Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the world something about our personal brand through the words we write and speak. Read on to find out how to review and transform your personal…

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The true nature of social media

As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing.  Artists and celebrities are also discovering social media.  While some media moguls clearly have no idea…

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