Marketing
What happens if I index the same post under multiple categories?
WordPress and some other CMS systems give you the option to allow indexing of content multiple times based on its association with additional categories or tags. The short answer is that it’s best to use NOIDEX for categories and tags. While extra indexing can seem like a great way to get your pages added extra…
Read MoreWhat’s the best way to balance popularity, relevance and competition?
Here’s a great question from a reader. What’s the best way to balance popularity, relevance and competition? This is what content marketing is all about. There was once a time when you could follow a near-mathematical forumla of popularity, relevance and competition to create Internet content that would rank highly in the search engines. That…
Read MoreWhy do we love memes?
Memes are nothing new, but it seems that the easier social media sites like Facebook make it for us to share media, the more such themes take off…and inevitably fizzle out. Some memes define an era, like “Keep on Truckin” or the once ubiquitous “Have a Nice Day” smiley face. The meme that’s killing me…
Read MoreWhat are your assets?
No matter what business you have–even if you are employed by someone else, you still have the business of you–being aware of your assets is critical. They’re what get you from where you are to where you’d like to go next. Assets are anything you have which can be coaxed to a higher level of…
Read MoreDo it like you care
TELNET You know it. Black screen. Green Letters. Kind of like The Matrix, but far less entertaining. At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels. Twenty-one…
Read MoreThe relationship between content and SEO
If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either. Each piece of content you create is…
Read MoreHow to make to make your marketing copy suck less
As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously bad…
Read MoreThe way of the samurai: Master something and make it your passion
One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them. That attitude of mastery…
Read MoreHow does your personal brand support your customer’s experience?
What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price? Disney does this. You pay a handsome price to get in the park and then all the rides are free. When I was young, I remember going with…
Read MoreThe Quest for Unified SEO: Why are search results different between the search engines?
A reader on my mailing list recently asked why search results are different between the different search engines. The short answer is that each search provider has independently developed software that converts its view of the content on the web into a list of results when you enter a search phrase. There’s no “unified search…
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