Marketing

Why do we love memes?

Memes are nothing new, but it seems that the easier social media sites like Facebook make it for us to share media, the more such themes take off…and inevitably fizzle out.  Some memes define an era, like “Keep on Truckin” or the once ubiquitous “Have a Nice Day” smiley face. The meme that’s killing me…

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What are your assets?

No matter what business you have–even if you are employed by someone else, you still have the business of you–being aware of your assets is critical. They’re what get you from where you are to where you’d like to go next. Assets are anything you have which can be coaxed to a higher level of…

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Do it like you care

TELNET You know it. Black screen. Green Letters. Kind of like The Matrix, but far less entertaining. At least I never saw “blonds, brunettes and redheads” while staring into the screen. Well, maybe that’s not true but they were reflections of people walking behind me while I continued to be lost in the pixels. Twenty-one…

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The relationship between content and SEO

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either. Each piece of content you create is…

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How to make to make your marketing copy suck less

As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously bad…

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The way of the samurai: Master something and make it your passion

One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them. That attitude of mastery…

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