From the category archives:
This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.
When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.”
Really?
I understand that Malaria is a horrible affliction, but if you’re [...]
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Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into [...]
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If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is.
Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey [...]
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Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite.
Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts of [...]
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Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well.
But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?”
Good question.
This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these numbers can help [...]
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Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a [...]
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Years ago…I got a ticket for an expired inspection sticker.
I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight [...]
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In personal branding there are two types of style. One is the kind which has little meaning. If you’ve ever heard someone refer to personal branding as “style over substance” that person is thinking of this: a signature haircut, a catch phrase a flower in your lapel every time you go out.
If your personal [...]
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This is just an example of what is possible when you start to merge the concepts of Web 1.0 SEO and Web 2.0 user generated content.
In the old days, it was all about managing every last word on your own website to “optimize” your site for the search engines. The problem with this is that [...]
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As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people. Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing. Artists and celebrities are also discovering social media. While some media moguls clearly have no [...]
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