Marketing

Turning Lack into an Asset

Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The…

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What If You Charged Admission For What You Do?

I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free? How would this impact how you interact with your market?…

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Twitter Gets a Boost From Real Time Search

Shout out to LeeAnn Prescott at VentureBeat for reporting on this. The gist is that Twitter has experienced a 9% boost in traffic since Google’s real-time search was introduced. I guess the point is that search is far from dead and it still does make sense to pay attention to keywords, trending topics and to…

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Who really is looking out for you?

This ad ran in Time Magazine (June 30, 1947). That’s right, the headline reads DDT is Good for Me.  When I make jokes about this, I’ve actually had someone respond with “well yes, but the benefits of DDT in Africa can’t be argued with.” Really? I understand that Malaria is a horrible affliction, but if…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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What’s 2010 Look Like for Yahoo?

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is. Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey…

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How’s this for a successful effort rebooting a personal brand?

Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite. Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts…

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How To Calculate the ROI of SEO

Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well. But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?” Good question. This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these…

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New FTC Rules and the Absurdity of “Typical Results”

Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a form…

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