Marketing

The Critical Need for Consistency In a Brand

Years ago…I got a ticket for an expired inspection sticker. I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight…

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What’s Your Style?

In personal branding there are two types of style. One is the kind which has little meaning. If you’ve ever heard someone refer to personal branding as “style over substance” that person is thinking of this: a signature haircut, a catch phrase a flower in your lapel every time you go out. If your personal…

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The true nature of social media

As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing.  Artists and celebrities are also discovering social media.  While some media moguls clearly have no idea…

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The Exact Science of Personal Branding

When you think of personal branding, you need to think small. Too many persona; brands are too broad, to vague – and that ends up being confusing to your audience. It’s one thing to be a renaissance person – to have a lot of interests and skill sets. However, it’s no way to solidify a…

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Remember Rule #6

I was reading this story from a book by Wayne Dyer this morning…at the same time, I was watching people on Twitter incessantly complain about the term “social media expert” (I have a TweetDeck column for the search phrase “social media”) I it found funny that this story was what I was reading at the…

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Kudos to Denny’s for a Great Superbowl Promotion

If you ever wonder if people actually pay enough attention to Super Bowl ads to remember what they said a couple day later, Denny’s would say the answer is a big YES. In case you missed it, Denny’s ran an ad during the Super Bowl and said they’d be giving away Grand Slam Breakfasts on…

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The Four Pillars of Standing Out Online

Using the Internet to gain exposure, position yourself, attract and maintain new business has never been easier. Thanks to the continued growth of the Internet, especially due to the explosive growth of new social media web sites you can build relationships with people around the globe. You can share your passions and add value to…

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How to Import Your Twitter Status Into Facebook

Connecting Twitter with Facebook is one of the best mashups available for Social Media. You get the easy a quick action of Twitter combined with the sticky content that leads to more interactions and connections you get with Facebook. Following the instructions in this video (darn easy), you activate a Facebook application which accesses Twitter…

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