Marketing

Positioning yourself online

When it comes to positioning yourself online with social media, it’s best to match it with the concept of how you would do the same thing at a party or networking function. The goal of your conversations is not your pitch but rather to establish relevance with the other person. If the conversation moves to…

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How to Establish Your Personal Brand

Here’s a secret that most people don’t tell you: you already have a personal brand. We all do. It’s what our mothers used to call “first impressions,” that lasting perception people have of you after just a brief meeting. You refine that personal brand every day even if you’re not trying: by how you look,…

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What does your personal brand have in common with a can of Coke?

One of the biggest misconceptions I think people have about personal branding is that you don’t have a personal brand until you create it. Perhaps these people are way too into existentialism, but if you exist you already have a personal brand. That brand is reflected in every interaction you have with another person. Their…

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Social Media Marketing Hits Arlen, Texas on King of the Hill

I was watching King of the Hill on Hulu.com (what an awesome site) and was more than a little surprised that it ended up being about MySpace and the effect of social media marketing on brick and mortar businesses. Here’s a short clip of what’s going on. As the episode progresses, they also show just…

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The Social Media Manifesto

With 5 of the top 10 web sites, according to Alexa rankings, being social media sites, it’s pretty clear that change is coming. Change is already here. How this change affects your business and even how you find your next job is detailed in my new report “The Social Media Manifesto.” Download your own copy…

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Social Media Success Stories

Meet Matthew Goudge of www.prochef360blog.com. He’s an Australian chef living in China since 2001.  Chef Matthew and I met online and immediately signed up at yoursocialbrand.com. He began to apply the strategies to create new relationships and increase his website traffic. Chef Matthew’s primary market is other chefs.  Helping them network and find the best…

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Definition: Personal Brand

There is a lot of discussion on the Internet about personal branding – but sadly, a lot of that discussion is coming straight from people who have not one clue about creating a true personal brand. Instead, these folks are busily copying the personal brands of other self-appointed Internet brand gurus. Which is fine, as…

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How to do successful

What comes first? Having success or being successful? Who gets to tell you when you’re there? More importantly, who gets to tell you when you’re not there? There’s a funny paradox in the world: countless dollars are spent on books and materials teaching how to DO things and yet what is the essential source of…

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Key social media strategies

I reading this new post from Charles Heflin and laughed (in a good way, of course) when I saw his second suggestion. Never let someone else tell you which networks to use He is so right and I’ve been conversing with people about this subject all week. When you’re engaging people through social media, you…

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