Musings

That’s Right, it’s SMART Goals Time

With 2010 upon us (I am so ready for a new decade), it’s a good time to set some goals for the coming year(s). Of course, any time is a good time to set new goals, but the near-universal slack time of December’s end seems to spark the desire in many to look ahead. Goal…

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How’s this for a successful effort rebooting a personal brand?

Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite. Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts…

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Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as being…

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Give the gift of clean water

In spite of the tradeoffs, I’m thankful for the water we have available to us from coast to coast. Yeah, I know it’s got chlorine in it. I’m not a fan of drinking water directly from the tap. I don’t want that chlorine in my body. I’d also rather not breathe it into my lungs…

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Sometimes You Gotta Hang In There

On this day in 1922 archaeologist Howard Carter and his patron Lord  Carnarvon became the first people in more than 3,000 years to enter the tomb of Egypt’s child pharaoh, Tutankhamun otherwise known as King Tut. This is an interesting story on Thanksgiving, because this is a story which nearly did not happen. First, all…

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New FTC Rules and the Absurdity of “Typical Results”

Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a form…

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Do not feed the troll

DNFTT: Do Not Feed the Troll I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into a…

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Zen and the Art of SEO

A lot of energy goes into search engine optimization. Searching for the best keyword phrases. Comparing keyword density between your site and the next guy. Looking for the latest tricks for getting indexed quickly. It’s a big cat and mouse game. There’s a bigger consideration you should be making though. What do you want someone…

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Parade Magazine Jumps on the “Personal Branding” Bandwagon

Over the July 12th weekend, Parade Magazine ran an article about personal branding. They gave a pretty good overview of the topic, highlighting what you need to do in order to brand yourself, such as: Define who you are (and who you aren’t) Become well known for one thing Communicate your brand Create a signature…

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Sometime Change Really Isn’t Any Fun

It wasn’t that long ago that I said goodbye to my first dog Lucie and before that, Pattie who was my second dog. Now I have  another farewell. Punkie came to me through a friend. His original owner passed away and he was ready for a new home. At the time I remember even saying…

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