From the category archives:
In spite of the tradeoffs, I’m thankful for the water we have available to us from coast to coast. Yeah, I know it’s got chlorine in it. I’m not a fan of drinking water directly from the tap. I don’t want that chlorine in my body. I’d also rather not breathe it into my lungs [...]
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On this day in 1922 archaeologist Howard Carter and his patron Lord Carnarvon became the first people in more than 3,000 years to enter the tomb of Egypt’s child pharaoh, Tutankhamun otherwise known as King Tut.
This is an interesting story on Thanksgiving, because this is a story which nearly did not happen.
First, all of the [...]
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Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a [...]
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DNFTT: Do Not Feed the Troll
I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into a [...]
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A lot of energy goes into search engine optimization. Searching for the best keyword phrases. Comparing keyword density between your site and the next guy. Looking for the latest tricks for getting indexed quickly.
It’s a big cat and mouse game.
There’s a bigger consideration you should be making though.
What do you want someone to do [...]
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Over the July 12th weekend, Parade Magazine ran an article about personal branding. They gave a pretty good overview of the topic, highlighting what you need to do in order to brand yourself, such as:
Define who you are (and who you aren’t)
Become well known for one thing
Communicate your brand
Create a signature look
Leave a personal mark [...]
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It wasn’t that long ago that I said goodbye to my first dog Lucie and before that, Pattie who was my second dog.
Now I have another farewell.
Punkie came to me through a friend.
His original owner passed away and he was ready for a new home. At the time I remember even saying [...]
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The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we “see” the products in a good light. The same goes for your personal brand. Read on to find out [...]
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Product brand managers create messages about their products that get ingrained in our minds and encourage us to buy. Those messages tell us something about the product and the benefits to us as consumers if we purchase their products. Likewise, as a personal brand, you need to develop at least one brand message about yourself [...]
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I just had to share this because I think it’s just a great example of someone who is both a visionary (seeing into the future) but is also very present in the moment.
Be here. That means now.
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation [...]
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