Musings

Build Your Personal Brand: Develop a Visibility Plan

The products that are most visible to us often become the products we buy. The brand managers behind those products work very hard to ensure that we see their products over and over, and that we “see” the products in a good light. The same goes for your personal brand. Read on to find out…

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Build Your Personal Brand: Create a Brand Message

Product brand managers create messages about their products that get ingrained in our minds and encourage us to buy. Those messages tell us something about the product and the benefits to us as consumers if we purchase their products. Likewise, as a personal brand, you need to develop at least one brand message about yourself…

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Text of Steve Jobs’ Commencement address (2005)

I just had to share this because I think it’s just a great example of someone who is both a visionary (seeing into the future) but is also very present in the moment. Be here. That means now. This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of…

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Fun with Word Clouds

I was playing with Word Clouds over at wordle.net and decided to paste chapters from different books into Wordle to see what came out. Here’s chapter 2 from http://www.davesaunders.net/blog/tgr/. Ok, that was fun. Here’s the first few pages from the book “Health, Success and Happiness for You.” Another book “Using Charts to Improve Profits.” The…

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Build Your Personal Brand: Scope Out Your Visual Identity

We humans make decisions about “who” other people are within seconds. It has been scientifically proven that we “give” internal characteristics to people just based on how they look. Because of that, our visual identity is an important part of our personal brand. Read more below about how to tweak your visual identity so that…

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Build Your Personal Brand: Analyze Your Competition

Product brand managers analyze their competitor products’ strengths and weaknesses. As a personal brand, you must do the same. Read on to find out how to figure out your brand’s competitors’ strengths and weaknesses, and then how to position your strengths to win. ************************************** When product brand managers brand their products, they spend a lot…

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Silence Really Is Golden

There’s a lot of chatter these days. People are constantly bombarded with communications from dozens of sources, and it doesn’t end when you leave the office. More than ever, we are persistently on the job. It’s exhausting. For me personally, I delete hundreds of emails unread every day, because I simply don’t have the time…

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Digg Makes a Better Shovel

Digg has released a new browser extension called DiggBar. It provides a significant uasbility improvement over the previous Digg Toolbar. If you’re getting sick of toolbars taking up the top portion of your browser, DiggBar should make you happy. As you can see if the video, it only appears when you’re digging a page and…

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The Obama Inauguration: Up Close, Only Warmer

The Obama Inauguration is going on today and having attended previous inauguration celebrations, I must say that I’ve never seen anything quite like this. As I watch it from the warm indoors, DC is packed with what may turn out to be over 2 million people, and the Metro is jammed. Judging by social media…

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