Social Media

Contest for tonight’s social media webinar

Tonight is session one of the social media training webinar I’m hosting. http://www.yoursocialbrand.com/jan09live.htm If you’d like an opportunity to join the class for free tonight, here’s what you do. Send a Tweet (that’s with Twitter) to me @davesaunders include the URL for registering for the class and a phrase like “have a great time with…

Read More

Positioning yourself online

When it comes to positioning yourself online with social media, it’s best to match it with the concept of how you would do the same thing at a party or networking function. The goal of your conversations is not your pitch but rather to establish relevance with the other person. If the conversation moves to…

Read More

Twitter Snobs

I watched  this video from @perrybelcher on the concept of the “Twitter Snob.” It’s a pretty simple thing. There are some people out there with tens of thousands of followers who themselves follow a small handful. This is like going to a cocktail party and leading people around like a momma duck and never turning…

Read More

How to Establish Your Personal Brand

Here’s a secret that most people don’t tell you: you already have a personal brand. We all do. It’s what our mothers used to call “first impressions,” that lasting perception people have of you after just a brief meeting. You refine that personal brand every day even if you’re not trying: by how you look,…

Read More

What is your question about social media?

Social media has come onto the scene very quickly and it’s left a lot of people scratching their heads. What good is Twitter? Why would a business want a Facebook page? What do I blog about? How do I get people to watch my videos? How do I measure the results of social media marketing?…

Read More

What does your personal brand have in common with a can of Coke?

One of the biggest misconceptions I think people have about personal branding is that you don’t have a personal brand until you create it. Perhaps these people are way too into existentialism, but if you exist you already have a personal brand. That brand is reflected in every interaction you have with another person. Their…

Read More

Social Media Marketing Hits Arlen, Texas on King of the Hill

I was watching King of the Hill on Hulu.com (what an awesome site) and was more than a little surprised that it ended up being about MySpace and the effect of social media marketing on brick and mortar businesses. Here’s a short clip of what’s going on. As the episode progresses, they also show just…

Read More

The Social Media Manifesto

With 5 of the top 10 web sites, according to Alexa rankings, being social media sites, it’s pretty clear that change is coming. Change is already here. How this change affects your business and even how you find your next job is detailed in my new report “The Social Media Manifesto.” Download your own copy…

Read More