Posts Tagged ‘Branding’

Turning Lack into an Asset

Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The…

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What If You Charged Admission For What You Do?

I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free? How would this impact how you interact with your market?…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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Is Feedback Killing Your Results?

For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why? Because a.) he doesn’t really care about their input. If people are buying, he’s doing…

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How’s this for a successful effort rebooting a personal brand?

Back in 1901, the first Nobel Prize was awarded. Alfred Nobel set the prize into motion using his fortune largely earned from his invention of dynamite. Amazingly enough dynamite was actually a safety improvement over highly volatile nitroglycerine which was under heavy use at the time. Dynamite could be used for the many earthworks efforts…

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Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as being…

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Do not feed the troll

DNFTT: Do Not Feed the Troll I was reminded of this important lesson by this great post on Copyblogger: The Dark Side of Authority. I first got online 20 years ago, USENET was the main form of “social media” out there. One of my favorite groups was comp.sys.mac.comm and I was also heavily into a…

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The Critical Need for Consistency In a Brand

Years ago…I got a ticket for an expired inspection sticker. I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight…

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How to get your local business found again

Visit Google and type “Web Design near Washington , DC” into the search box. Are you there? If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get. Here’s another example: So much for the Yellow Pages, eh? Six months ago, the…

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How to enhance your personal brand online

The video below steps you through the process used by any individual business or person to build up a trusted “authority” presence online. At the center of this entire model is content. Quality content. It doesn’t matter if you’re creating articles, Squidoo lenses, videos or podcasts, your viewers want to be entertained, enlightened, educated and…

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