I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free?
How would this impact how you interact with your market?
How would [...]
Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into [...]
If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is.
Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey [...]
This article originally appeared in the July-August 2009 issue of Networking Times Magazine. This is a great magazine for professional networkers of any type.
Thanks to the emergence of social media on the Internet, people are connecting on a more personal level online. This is also great news for professional networkers everywhere. By developing [...]
Visit Google and type “Web Design near Washington , DC” into the search box.
Are you there?
If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get.
Here’s another example:
So much for the Yellow Pages, eh?
Six months ago, the examples above would have produced [...]
Your personal brand is stellar. Clients are flocked at your door, and you’re making more money than you ever dreamed possible. You’ve made it in your business community.
Now it’s time to give back to the general community.
There is real truth to the old adage that in giving, you shall receive. For one thing, helping people [...]
As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people. Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing. Artists and celebrities are also discovering social media. While some media moguls clearly have no [...]
When you think of personal branding, you need to think small. Too many persona; brands are too broad, to vague – and that ends up being confusing to your audience.
It’s one thing to be a renaissance person – to have a lot of interests and skill sets. However, it’s no way to solidify a personal [...]
It used to be really expensive and difficult to advertise yourself to the world. In fact, unless you were the president of Coca-Cola or Shell Oil, it was pretty unlikely that anyone was going to write an article about you or put your face on television.
Luckily, today, anyone has access to public scrutiny and admiration. [...]
Using the Internet to gain exposure, position yourself, attract and maintain new business has never been easier. Thanks to the continued growth of the Internet, especially due to the explosive growth of new social media web sites you can build relationships with people around the globe. You can share your passions and add value to [...]
