Posts Tagged ‘Business’

What are your assets?

No matter what business you have–even if you are employed by someone else, you still have the business of you–being aware of your assets is critical. They’re what get you from where you are to where you’d like to go next. Assets are anything you have which can be coaxed to a higher level of…

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Terms that make me chuckle: Survivorship bias

Survivorship bias is based on the claim there is a logic error in concentrating on the people or things that "survived"—or succeeded— some process and overlooking all the failures from the same system. It’s often used to beat up on anyone who writes a book on investment or business strategy. The reality is that most…

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What If You Charged Admission For What You Do?

I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free? How would this impact how you interact with your market?…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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What’s 2010 Look Like for Yahoo?

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is. Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey…

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Stand Out: Harness The Power Of Your Personal Brand

This article originally appeared in the July-August 2009 issue of Networking Times Magazine. This is a great magazine for professional networkers of any type. Thanks to the emergence of social media on the Internet, people are connecting on a more personal level online. This is also great news for professional networkers everywhere. By developing a…

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How to get your local business found again

Visit Google and type “Web Design near Washington , DC” into the search box. Are you there? If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get. Here’s another example: So much for the Yellow Pages, eh? Six months ago, the…

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Smart Outreach: Big Pay Off

Your personal brand is stellar. Clients are flocked at your door, and you’re making more money than you ever dreamed possible. You’ve made it in your business community. Now it’s time to give back to the general community. There is real truth to the old adage that in giving, you shall receive. For one thing,…

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The true nature of social media

As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing.  Artists and celebrities are also discovering social media.  While some media moguls clearly have no idea…

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The Exact Science of Personal Branding

When you think of personal branding, you need to think small. Too many persona; brands are too broad, to vague – and that ends up being confusing to your audience. It’s one thing to be a renaissance person – to have a lot of interests and skill sets. However, it’s no way to solidify a…

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