Posts tagged as:

Coca-Cola

Coke Gets a Clue

by Dave Saunders on January 13, 2010

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the [...]

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Your Personal Brand in the Media

by Dave Saunders on January 27, 2009

It used to be really expensive and difficult to advertise yourself to the world. In fact, unless you were the president of Coca-Cola or Shell Oil, it was pretty unlikely that anyone was going to write an article about you or put your face on television. Luckily, today, anyone has access to public scrutiny and [...]

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