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Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The [...]
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I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free?
How would this impact how you interact with your market?
How would [...]
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For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why?
Because
a.) he doesn’t really care about their input. If people are buying, he’s [...]
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Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well.
But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?”
Good question.
This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these numbers can help [...]
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When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city.
(If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.)
Anyway, I remember Starbucks as being [...]
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Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a [...]
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What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?
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