Posts Tagged ‘Marketing’

What are your assets?

No matter what business you have–even if you are employed by someone else, you still have the business of you–being aware of your assets is critical. They’re what get you from where you are to where you’d like to go next. Assets are anything you have which can be coaxed to a higher level of…

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The relationship between content and SEO

If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either. Each piece of content you create is…

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How to make to make your marketing copy suck less

As CES was underway this past week, I monitored news releases, blog posts and product announcements from companies with cool new things to share with the world. While the things they had to talk about did seem cool, the ways in which many companies shared the news was, in my sometimes-not-so-humble opinion, so ridiculously bad…

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The way of the samurai: Master something and make it your passion

One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them. That attitude of mastery…

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Turning Lack into an Asset

Everyone starts somewhere. Invariably, that somewhere is “the beginning.” The beginning may look different on the surface from one person to the next but absolutely no one is born playing violin, writing novels, doing taxes, hunting down all the Jedi in the universe, pounding on opponents in heavy weight fights or winning bouts on The…

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What If You Charged Admission For What You Do?

I could write a lot on the book The Experience Economy, but there’s one thought that really hit me from what I read. What if, instead of charging for your product or service, you instead charged an admission and gave the rest away for free? How would this impact how you interact with your market?…

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Twitter Gets a Boost From Real Time Search

Shout out to LeeAnn Prescott at VentureBeat for reporting on this. The gist is that Twitter has experienced a 9% boost in traffic since Google’s real-time search was introduced. I guess the point is that search is far from dead and it still does make sense to pay attention to keywords, trending topics and to…

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Coke Gets a Clue

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into the…

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Is Feedback Killing Your Results?

For the last couple of weeks of December I listened to my collection of recordings from notorious grump and marketing master Jedi Dan Kennedy. During one discussion he mentioned how he never has “feedback forms” available for the audience. Why? Because a.) he doesn’t really care about their input. If people are buying, he’s doing…

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