Posts Tagged ‘Marketing’

What’s 2010 Look Like for Yahoo?

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is. Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey…

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How To Calculate the ROI of SEO

Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well. But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?” Good question. This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these…

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Shifting Perceptions in Brands

When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city. (If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.) Anyway, I remember Starbucks as being…

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New FTC Rules and the Absurdity of “Typical Results”

Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a form…

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The Critical Need for Consistency In a Brand

Years ago…I got a ticket for an expired inspection sticker. I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight…

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Stand Out: Harness The Power Of Your Personal Brand

This article originally appeared in the July-August 2009 issue of Networking Times Magazine. This is a great magazine for professional networkers of any type. Thanks to the emergence of social media on the Internet, people are connecting on a more personal level online. This is also great news for professional networkers everywhere. By developing a…

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How to get your local business found again

Visit Google and type “Web Design near Washington , DC” into the search box. Are you there? If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get. Here’s another example: So much for the Yellow Pages, eh? Six months ago, the…

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How to enhance your personal brand online

The video below steps you through the process used by any individual business or person to build up a trusted “authority” presence online. At the center of this entire model is content. Quality content. It doesn’t matter if you’re creating articles, Squidoo lenses, videos or podcasts, your viewers want to be entertained, enlightened, educated and…

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