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Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well.
But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?”
Good question.
This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these numbers can help [...]
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When I lived in Seattle, a long time ago, there were a handful of Starbucks mixed in with the multitude of coffee shops all over the city.
(If someone remembers the name of the place around U Dub with the “Toast Art” please remind me in the comments below.)
Anyway, I remember Starbucks as being [...]
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Starting on December 1, the FTC is dropping a bomb on the world of online marketing. It impacts the use of endorsements and testimonials and from my reading it appears that these new guidelines have nothing to do with ensuring truthful use of endorsements and testimonials, but rather seeks to eliminate them as a [...]
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What do Sir Richard Branson, Barack Obama, and Suze Orman all have in common? They have each built powerful personal brands that have propelled them to the top of their businesses, their careers, and their lives. How did they do it?
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Turning your talents, skills and values into competitive advantage may be easier than you think. Use one of the most powerful small business owners’ tools – Personal Branding.
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Years ago…I got a ticket for an expired inspection sticker.
I had been in Japan and after getting back I went off on a ski trip with the rest of my engineering group. While there, the State inspection for my Explorer expired. As I was driving home (early because I had to catch a flight [...]
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This article originally appeared in the July-August 2009 issue of Networking Times Magazine. This is a great magazine for professional networkers of any type.
Thanks to the emergence of social media on the Internet, people are connecting on a more personal level online. This is also great news for professional networkers everywhere. By developing [...]
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Visit Google and type “Web Design near Washington , DC” into the search box.
Are you there?
If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get.
Here’s another example:
So much for the Yellow Pages, eh?
Six months ago, the examples above would have produced [...]
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The video below steps you through the process used by any individual business or person to build up a trusted “authority” presence online. At the center of this entire model is content.
Quality content.
It doesn’t matter if you’re creating articles, Squidoo lenses, videos or podcasts, your viewers want to be entertained, enlightened, educated and engaged.
How [...]
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As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people. Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing. Artists and celebrities are also discovering social media. While some media moguls clearly have no [...]
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