Posts Tagged ‘Marketing’

The true nature of social media

As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing.  Artists and celebrities are also discovering social media.  While some media moguls clearly have no idea…

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Your Comeback: It Can Happen

Britney Spears recently made an amazing comeback at the MTV Video Music Awards. The pop princess of the early part of the decade has emerged victorious from head-shaving, crotch-flashing, public-ranting nuttiness – all topped with the proverbial cherry of last year’s VMA opening, replete with poor styling, bad dancing, and the appearance of not even…

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The Dark Side of Multitasking

  Are you suffering from the effects of continuous partial attention? While reading an article from 4 Hour Workweek author Tim Ferris, I was struck by how pervasive multitasking has become in our culture and how much damage it is most likely doing to our personal productivity if not our sanity. Given my background in…

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The Exact Science of Personal Branding

When you think of personal branding, you need to think small. Too many persona; brands are too broad, to vague – and that ends up being confusing to your audience. It’s one thing to be a renaissance person – to have a lot of interests and skill sets. However, it’s no way to solidify a…

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Your Facebook Nightmare

Facebook, MySpace and the many other social media “hangouts” are such great concepts. A forum in which to advertise yourself at no cost is beneficial for anyone. It would also appear – at first glance – that being able to link yourself to hundreds, even thousands, of friends and colleagues is beneficial. Think again. Facebook…

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Kudos to Denny’s for a Great Superbowl Promotion

If you ever wonder if people actually pay enough attention to Super Bowl ads to remember what they said a couple day later, Denny’s would say the answer is a big YES. In case you missed it, Denny’s ran an ad during the Super Bowl and said they’d be giving away Grand Slam Breakfasts on…

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Your Personal Brand in the Media

It used to be really expensive and difficult to advertise yourself to the world. In fact, unless you were the president of Coca-Cola or Shell Oil, it was pretty unlikely that anyone was going to write an article about you or put your face on television. Luckily, today, anyone has access to public scrutiny and…

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The Four Pillars of Standing Out Online

Using the Internet to gain exposure, position yourself, attract and maintain new business has never been easier. Thanks to the continued growth of the Internet, especially due to the explosive growth of new social media web sites you can build relationships with people around the globe. You can share your passions and add value to…

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Positioning yourself online

When it comes to positioning yourself online with social media, it’s best to match it with the concept of how you would do the same thing at a party or networking function. The goal of your conversations is not your pitch but rather to establish relevance with the other person. If the conversation moves to…

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