Posts Tagged ‘Marketing’

What does your personal brand have in common with a can of Coke?

One of the biggest misconceptions I think people have about personal branding is that you don’t have a personal brand until you create it. Perhaps these people are way too into existentialism, but if you exist you already have a personal brand. That brand is reflected in every interaction you have with another person. Their…

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Social Media Marketing Hits Arlen, Texas on King of the Hill

I was watching King of the Hill on Hulu.com (what an awesome site) and was more than a little surprised that it ended up being about MySpace and the effect of social media marketing on brick and mortar businesses. Here’s a short clip of what’s going on. As the episode progresses, they also show just…

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The Social Media Manifesto

With 5 of the top 10 web sites, according to Alexa rankings, being social media sites, it’s pretty clear that change is coming. Change is already here. How this change affects your business and even how you find your next job is detailed in my new report “The Social Media Manifesto.” Download your own copy…

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Social Media Success Stories

Meet Matthew Goudge of www.prochef360blog.com. He’s an Australian chef living in China since 2001.  Chef Matthew and I met online and immediately signed up at yoursocialbrand.com. He began to apply the strategies to create new relationships and increase his website traffic. Chef Matthew’s primary market is other chefs.  Helping them network and find the best…

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Definition: Personal Brand

There is a lot of discussion on the Internet about personal branding – but sadly, a lot of that discussion is coming straight from people who have not one clue about creating a true personal brand. Instead, these folks are busily copying the personal brands of other self-appointed Internet brand gurus. Which is fine, as…

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Key social media strategies

I reading this new post from Charles Heflin and laughed (in a good way, of course) when I saw his second suggestion. Never let someone else tell you which networks to use He is so right and I’ve been conversing with people about this subject all week. When you’re engaging people through social media, you…

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Putting your brand to work online

The explosion of social media on the Internet has created an incredible opportunity for you to connect directly with your clients and to be found by other people who are literally searching for exactly what it is that you have the offer. Used correctly social media can lead to greater customer loyalty and explosive business…

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What does a personal brand really mean?

The importance of your personal brand, whether you’re working a 9 to 5 job, own your own business or even if you’re a well-known public figure, is absolutely essential. In fact it doesn’t matter if you place importance on your personal brand are not. You have one that comes into play each and every time…

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10 Commandments of Social Media Interview With Charles Heflin

[Audio clip: view full post to listen] I had the privilege of interviewing Charles Heflin about his research into SEO and Social Media and wow we maximize the potential of social media. His recent blog post “The Ten Social Media Commandments” provides fascinating insight into the world of social media and contrasts it to some…

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Does your personal brand have subdivisions?

I know a number of people whose brand has expanded so successfully that they have more than one department. The fact is that our lives are so varied now – many of us divide our time between career, family, friends, hobbies, and charities. It’s hard to juggle, but with the right balance, you can make…

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