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If you haven’t seen The Princess Bride, you may want to call up a friend and have them apologize for not making you watch it. Seriously, what’s your excuse? Netflix delivers to caves…probably.
Whether you’ve seen it or not, please allow me to set the stage.
Early on in the movie, we meet Westley, the poor [...]
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One of the things I love about Kurosawa samurai films is the way mastery shows itself through so many of the people. The samurai aren’t just into swordplay—though the movies wouldn’t be as much fun if there wasn’t plenty of that—but also show an appreciation for understanding the world around them.
That attitude of [...]
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What if you gave your product away but charged admission for people to work with you? Would the experience your customers get be worth the admission price?
Disney does this. You pay a handsome price to get in the park and then all the rides are free. When I was young, I remember going with [...]
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In the realm of personal branding there are two camps: One believes that you create a personal brand through the way you dress, cut your hair, pad your resume and all that nonsense which ends up giving the concept of personal branding a bad name. The other sees personal branding as a process of revelation. [...]
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This article originally appeared in the July-August 2009 issue of Networking Times Magazine. This is a great magazine for professional networkers of any type.
Thanks to the emergence of social media on the Internet, people are connecting on a more personal level online. This is also great news for professional networkers everywhere. By developing [...]
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As of midnight last night, Facebook added the new capability of customizing your web address.
Before that your address was a hard to remember series of numbers.
Now it can be as simple as http://www.facebook.com/dave.saunders
Here’s how to make a personal address on Facebook
To claim your name on Facebook, simply visit the address below and follow the instructions [...]
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Just as a product tells us something about its brand’s verbal identity through written and spoken words in advertisements and directly on a product’s packaging, so do we tell the world something about our personal brand through the words we write and speak. Read on to find out how to review and transform your personal [...]
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Your personal brand is about you. It defines what you can do, who you are, and what you offer to the world – and its consumers.
However, you don’t operate in a vacuum. There are an ever-expanding number of potential clients, competition, and colleagues that you deal with on a regular basis. You are associated [...]
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I was speaking to a former personal branding client the other day and I realized that this woman, while worthy, had not taken to heart my advice about keeping her brand current.
This person had worked very hard over a period of more than two years to transform her very highly regarded work experience into [...]
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There’s a lot of chatter these days.
People are constantly bombarded with communications from dozens of sources, and it doesn’t end when you leave the office.
More than ever, we are persistently on the job.
It’s exhausting. For me personally, I delete hundreds of emails unread every day, because I simply don’t have the time to [...]
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