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Tag Archives: Psychographics

Usage statistics from Facebook

Facebook has shared some amazing statistics regarding service usage. The data is very interesting.

Statistics
General Growth

* More than 140 million active users
* More than half of Facebook users are outside of college
* The fastest growing demographic is those 25 years old and older

User Engagement

* Average user has 100 friends on the site
* 2.6 billion minutes are spent on Facebook each day (worldwide)
* More than 13 million users update their statuses at least once each day
* More than 2.5 million users become fans of Pages each day

Applications

* More than 700 million photos uploaded to the site each month
* More than 4 million videos uploaded each month
* More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
* More than 2 million events created each month
* More than 19 million active user groups exist on the site

International Growth

* More than 35 translations available on the site, with more than 60 in development
* More than 70% of Facebook users are outside the United States

Platform

* More than 660,000 developers and entrepreneurs from more than 180 countries
* More than 52,000 applications currently available on Facebook Platform
* 140 new applications added per day
* More than 95% of Facebook members have used at least one application built on Facebook Platform