Shout out to LeeAnn Prescott at VentureBeat for reporting on this. The gist is that Twitter has experienced a 9% boost in traffic since Google’s real-time search was introduced. I guess the point is that search is far from dead and it still does make sense to pay attention to keywords, trending topics and to join into the right conversations at the right time. Of course, plenty of boneheads misunderstand the key points to what it means to join a conversation and simply spam the world with their junk.
At some point, I’m sure we’ll see some “expert Internet Marketer” come out with a tool that exploits all this, and will ruin the fun for everyone else.
Much like Tag and Ping went from being a cool trick to an absurd way to bring blogger.com to its collective knees.