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If you want to get found more, you need more content. It’s that simple. I’m not going to drone on about how that content must be quality content. I don’t believe in producing junk content and I’m sure you don’t want to be a search engine spammer either.
Each piece of content you create is [...]
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I’m working on building out a series on SEO and search engine marketing. It’s intended for business owners, entrepreneurs and bloggers who are looking to search as a way to get found…and hopefully to increase sales too.
As this class is for you, I’d like to ask you a question.
What do you want to know about [...]
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A reader on my mailing list recently asked why search results are different between the different search engines. The short answer is that each search provider has independently developed software that converts its view of the content on the web into a list of results when you enter a search phrase. There’s no “unified search [...]
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If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is.
Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey [...]
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Search Engine Optimization is an important part of designing any website. It’s essential in your marketing and branding strategies as well.
But the $64,000 question is “how to I calculate the return on investment for my SEO efforts?”
Good question.
This SEOTalk episode (episode 4) covers the strategy behind quantifying your SEO efforts. Having these numbers can help [...]
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This is just an example of what is possible when you start to merge the concepts of Web 1.0 SEO and Web 2.0 user generated content.
In the old days, it was all about managing every last word on your own website to “optimize” your site for the search engines. The problem with this is that [...]
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No matter what your marketing strategy is for developing your online presence, knowing what people are looking for gives you valuable insight into what you should be talking about. Using free tools, you can find the top, most searched keywords and then write content to match with it.
How to find keywords is easier than [...]
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[Audio clip: view full post to listen]
I had the privilege of interviewing Charles Heflin about his research into SEO and Social Media and wow we maximize the potential of social media.
His recent blog post “The Ten Social Media Commandments” provides fascinating insight into the world of social media and contrasts it to some of the [...]
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