Posts tagged as:

Social Media

Coke Gets a Clue

by Dave Saunders on January 13, 2010

Once upon a time, companies registered domains for everything. One frozen food company registered a .com domain for every single product they sold. The idea back then seemed simple enough (relative to a limited understanding of the Internet): There were no useful search engines, so why not make it possible to type “[productname].com” into [...]

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What’s 2010 Look Like for Yahoo?

by Dave Saunders on December 29, 2009

If Google is the Godzilla of the search market and Bing is Mechazilla, Yahoo! is Mothra: Kind of sad and dorky looking but people still know who he (it) is.
Of course, it wasn’t always that way. I remember when people talked about Google as being a “pipe dream” if founders Larry Page and Sergey [...]

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370 Passwords Twitter Won’t Let You Use, and No One Else Should Either

by Dave Saunders on December 27, 2009

From the “huh, that’s kind of odd” category, Twitter has hard-coded 370 passwords that you may not use.
To check it out, simply visit the sign up page, view source and look for the source code that starts out like this…
<script type="text/javascript">
//<![CDATA[
twttr.BANNED_PASSWORDS = ["111111","11111111","112233","121212"…
The entire list is there for you to enjoy.
To [...]

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How to get your local business found again

by Dave Saunders on July 10, 2009

Visit Google and type “Web Design near Washington , DC” into the search box.
Are you there?

If that’s not your business, that’s ok. Enter something you’d expect someone to be looking for near your town and see what you get.
Here’s another example:

So much for the Yellow Pages, eh?
Six months ago, the examples above would have produced [...]

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How to enhance your personal brand online

by Dave Saunders on July 9, 2009

The video below steps you through the process used by any individual business or person to build up a trusted “authority” presence online. At the center of this entire model is content.
Quality content.
It doesn’t matter if you’re creating articles, Squidoo lenses, videos or podcasts, your viewers want to be entertained, enlightened, educated and engaged.
How [...]

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Using Authority Sites To Quickly Dominate a Keyword Phrase In the Search Engines

by Dave Saunders on June 17, 2009

This is just an example of what is possible when you start to merge the concepts of Web 1.0 SEO and Web 2.0 user generated content.
In the old days, it was all about managing every last word on your own website to “optimize” your site for the search engines. The problem with this is that [...]

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Claim Your Name On Facebook for your Personal Brand

by Dave Saunders on June 13, 2009

As of midnight last night, Facebook added the new capability of customizing your web address.
Before that your address was a hard to remember series of numbers.
Now it can be as simple as http://www.facebook.com/dave.saunders
Here’s how to make a personal address on Facebook
To claim your name on Facebook, simply visit the address below and follow the instructions [...]

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Fun with Word Clouds

by Dave Saunders on June 4, 2009

I was playing with Word Clouds over at wordle.net and decided to paste chapters from different books into Wordle to see what came out.
Here’s chapter 2 from http://www.davesaunders.net/blog/tgr/.

Ok, that was fun. Here’s the first few pages from the book “Health, Success and Happiness for You.”

Another book “Using Charts to Improve Profits.”

The RSS [...]

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Current Events: Keeping Your Brand ahead of the Pack

by Dave Saunders on May 30, 2009

I was speaking to a former personal branding client the other day and I realized that this woman, while worthy, had not taken to heart my advice about keeping her brand current.
This person had worked very hard over a period of more than two years to transform her very highly regarded work experience into [...]

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The true nature of social media

by Dave Saunders on May 29, 2009

As the Internet continues to grow and expand social Media Properties like twitter and Facebook have become destination sites for many people.  Fortune 500 companies are even beginning to shift some of their marketing dollars to social media marketing.  Artists and celebrities are also discovering social media.  While some media moguls clearly have no [...]

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