From the Desk of Dave Saunders

Baltimore, 6:52 a.m.

You're here because someone told you about this. Or you clicked a link wondering what it was about. Or you're just tired of startup advice that sounds good but doesn't work.

Whatever brought you here, stay a minute.

I've spent 30 years building products, leading teams, and fixing broken businesses in MedTech, AI, and Waste-to-Energy. I've raised money. Shipped products. Cleaned up messes. And burned out more than once doing it wrong.

Now I'm writing a book about what actually works.

Not the stuff that sounds good on LinkedIn. Not the hustle culture lies. Not another "10X your startup" playbook that ignores reality.

This is about building a real company without losing your mind, your family, or your reason for starting.

The book launches soon. The newsletter starts now.

Every week, you'll get one practical idea you can use immediately:

How to build a business that survives first contact with customers

How to avoid the traps that kill most startups

How to stay sane while everyone around you loses it

No fluff. No spam. No affiliate garbage.

Just what works.

Drop your email below. You'll hear from me when I have something worth your time. Not before. Never more than once a week. Unsubscribe anytime.

Let's build something worth finishing.

—Dave