From the Desk of Dave Saunders

Baltimore, 6:52 a.m.

Hey there,

I don’t know how you ended up on this page.

Maybe someone pointed you here. Maybe you followed a link out of curiosity. Or maybe you’re just tired of the usual startup fluff and wanted something real.

Either way, you're in the right place.

Here’s the deal:

I’ve spent 30+ years building products, leading teams, and fixing broken businesses. I’ve worked in MedTech, AI, and now Waste-to-Energy. I’ve raised money, shipped products, and cleaned up messes. I've also burned out more than once doing it the wrong way.

So, I decided to start writing down everything I’ve learned.

No hustle porn. No recycled LinkedIn tips. No “grind till you die” garbage.

Just honest, practical advice on how to build a real company—without losing your mind, your family, or your soul.

Want in?

Every week or so, I send out a short, punchy email with one idea that can help you:

Build a business that actually works. Avoid the traps that kill most startups. Stay sane while scaling

That’s it. No spam. No affiliate nonsense.

Just signal, no noise.

Pop your email below and I’ll send you the next one.

You’ll hear from me when I have something worth sharing. Not before. Not more than once a week. And you can unsubscribe anytime with one click.

Let’s build something worth finishing.

—Dave