Dave Saunders
A Field Manual for Entrepreneurs
Stalled? Get back on the rails
Build a real business that actually makes money.
Without burning through your life savings or losing your mind. The no-B.S. field manual that gets stuck founders moving again, cutting through the Silicon Valley hype and startup theater that keeps you stuck.
Just pay print + shipping.
About this book
While everyone else is chasing unicorn valuations and playing "startup theater," some founders are going the opposite direction, building real businesses that generate actual revenue and don't require 80-hour weeks to survive.
They aren't "growth hacking." They aren't pivoting every Tuesday. They are finishing.
I've spent 30 years building products, leading teams, and fixing broken businesses in MedTech, AI, and early internet infrastructure. I've seen the difference between the founders who burn out and the founders who finish.
It comes down to one thing: rejecting the fantasy. This book is the antidote to the Silicon Valley hype that keeps founders stuck.
A way to build your startup
That actually works
Become a business finisher
Tired of being the founder who starts companies but never crosses the finish line? You’ll develop the rare ability to see projects through to completion (profitability, acquisition, or sustainable operation) instead of endlessly “optimizing” your way to nowhere.
Become a revenue generator
Done burning through cash and living pitch-to-pitch? This book rewires your brain to make money from day one. Stop chasing vanity metrics that look good on slides but pay zero bills, and start building businesses that generate real, predictable revenue.
Become a system builder
Exhausted from being the bottleneck in your own company? Build businesses that run without your constant helicopter parenting. Create systems and hire people who make smart decisions when you’re not hovering, so you build a company, not an expensive job.
Why I wrote this book
I've watched too many brilliant people destroy themselves chasing Silicon Valley fairy tales.
The pattern never changes. Founders start with fire in their eyes, believe their own pitch decks, and chase valuations instead of building actual businesses. Then the money runs out and the dream dies. But these aren't bad entrepreneurs. They got seduced by startup theater.
Everyone teaches people how to start. No one teaches them how to finish. You deserve a field manual written by someone who's been in the trenches, made every mistake, and figured out how to build companies that actually work.
Why I'm giving the book away at cost
(and no, it's not a gimmick)
01
I've already walked through the fire. I'd rather you learn to finish without burning out than repeat my mistakes.
02
When you finish what you started, you join a community of founders who actually complete what they build.
03
My goal is simple: get this book into as many hands as possible, sold at the cost of print, fulfillment, and shipping. Not a penny more.
How long will it take for the book to arrive?
Most orders ship within 1–2 business days and arrive in 5–10 business days within the U.S.
Do you offer refunds?
Yes. Send the book back within one year for a 100% refund, including shipping. No questions asked.
Is this just another "hustle harder" book in disguise?
The opposite. This is about finishing what you started without sacrificing your sanity, not grinding 80-hour weeks.
Do I need to be a tech founder for this to apply?
No. The principles apply to any founder building a real business that generates revenue.
Why is the cover purple?
Because finishing is royalty. (And it stands out on a shelf full of orange and blue business books.)
About the author
Meet the person helping founders stop stalling and start finishing.
I've spent over 30 years in the trenches building real companies, from surgical robotics to climate tech, from early internet startups to Fortune 50 acquisitions. I've been a CTO, CPO, co-founder, and the person who walks into broken companies and either fixes them or walks away.
After watching too many capable entrepreneurs burn out chasing unicorn fantasies, I decided to share what I learned the hard way, and build a roadmap I wish I'd had through those dark 3AM moments.
A full-year, 100% money-back guarantee.
If it doesn’t help you stop stalling and start finishing, send it back within a year for a complete refund, book and shipping included. No questions asked. How’s that for fair?
Dave Saunders
My mission is to serve founders, builders, and entrepreneurs who are committed to finishing, growing, and succeeding.
Contact
info (at) davesaunders.net
+1 (202) 656 7370
30 N Gould St Ste R, Sheridan, WY
Mon–Fri · 10a–6p ET
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