Zen and the Art of SEO

A lot of energy goes into search engine optimization. Searching for the best keyword phrases. Comparing keyword density between your site and the next guy. Looking for the latest tricks for getting indexed quickly.

It’s a big cat and mouse game.

There’s a bigger consideration you should be making though.

What do you want someone to do when they find your stuff?

I’ve seen companies spend huge sums of money on website designs where the phone number is buried on a single contact page requiring three clicks to get to. Other people will do nothing but Tweet keyword phrases and links without ever providing the slightest thing of value to the reader.

So before you crack into something like WordTracker to dig up keywords with high traffic and low competition, take a minute to ask yourself some key questions.

  • Who do you want to find you?
  • What do you want them to do when they find you?
  • Why do they want your stuff?
  • Why should they believe you?

These may seem like simple questions, but few take the time to answer them. The current state of the economy is a reflection of that. Average people are doing what other average people are doing and getting average results. Unfortunately, average right now means they’re losing money.

SEO opens some amazing doors that have never existed before. Don’t ignore its value, but don’t forget that in the end, you’re still dealing with people. Just because Google points someone at you doesn’t mean they’re going to buy.


davesword80x80 Learn how how stand out online with Dave Saunders  at http://www.davesaunders.net

Read the Social Media Manifesto from http://www.yoursocialbrand.com

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